Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 1075 ITEMS
    • F323 - Noella

      F323 - Noella

      Patterned, sequined lace composes Noella's strappy sheath silhouette, and is featured in the gown's detachable puffed sleeves. This Wilderly F323 gown is also available with detachable sleeves F323SL sold separately. Shop both gown and detachable sleeves...
    • F322 - Becca

      F322 - Becca

      Illusion paneling along the strapless bodice allows the matte lace seen throughout Becca's A-line silhouette to truly shine.
    • F321 - Markee

      F321 - Markee

      Soft, fluid satin composes Markee's effortlessly chic sheath silhouette, and finishes beautifully with a bow at the back.
    • F320 - Hawthorn

      F320 - Hawthorn

      A ruched tulle bandeau texturizes and softens Hawthorne's crepe sheath silhouette, and is echoed in the gown's detachable ruched tulle sleeves. This Wilderly F320 gown is also available with detachable sleeves F320SL sold separately. Shop both gown and...
    • F311 - Trisha

      F311 - Trisha

      Reminiscent of a blossoming English garden, Trisha features a rainbow palette of embroidered florals across a delicate A-line tulle skirt.
    • F310 - Joplin

      F310 - Joplin

      Inspired by the dreamy, fluid fashion of the 70s, Joplin features chiffon and a sweet lacy waistline.
    • F309J - Nina Jacket

      F309J - Nina Jacket

      Completed by a removable, dramatic lace sleeve, Nina turns heads with striking, large scale matte lace across the A-line silhouette.
    • F309 - Nina

      F309 - Nina

      Completed by a removable, dramatic lace sleeve, Nina turns heads with striking, large scale matte lace across the A-line silhouette. This Wilderly F309 gown is also available with jacket F309J sold separately. Shop both gown and jacket when you search...
    • F307 - Franklin

      F307 - Franklin

      Franklin's open butterfly back perfectly accents her embroidered lace detailing across the crepe silhouette. This Wilderly F307 gown is also available with jacket F307J sold separately. Shop both gown and jacket when you search for your local Wilderly...
    • F303 - Dusty

      F303 - Dusty

      A side-skimming sequined lace bodice leads to the high-halter neckline of Dusty's A-line silhouette.