Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.
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  • 985 ITEMS
    • DP351 - Aurora

      DP351 - Aurora

      The dreamy Aurora Platinum gown features a timeless tulle-lined ballgown silhouette accented by Chantilly lace briar rose inspired floral appliqués and a sweetheart neckline. Detachable tulle bishop sleeves are the perfect finishing touch.
    • DP353T - Cinderella Train

      DP353T - Cinderella Train

      The Cinderella Platinum detachable train, composed of gorgeous scattered sequin sparkle tulle with carriage inspired beaded lace appliqués truly transformation the look.
    • DP353  - Cinderella

      DP353 - Cinderella

      Timeless elegance defines the Cinderella Platinum gown with its fitted sheath, stunning wide drape sleeves and intricate beaded lace appliqués inspired by the scrollwork of Cinderella's magical carriage against a scattered sequin sparkle tulle lining.
    • DP354 - Jasmine

      DP354 - Jasmine

      Inspired by Jasmine's bold and adventurous spirit, the Platinum gown is silhouetted in slim sheath lines and features a sparkling tulle lining, meticulous beaded appliques with a halter neckline and keyhole back detail.
    • DP355 - Pocahontas

      DP355 - Pocahontas

      Inspired by nature, the Pocahontas Platinum gown features delicately strewn patterned leaf appliques throughout, stunning illusion sleeves and matching v-neck and open back.
    • DP357 - Snow White

      DP357 - Snow White

      The Snow White inspired Platinum ballgown features gorgeous unique sparkle tulle sleeves with a puff detail at the shoulder, along with dimensional tulle woodland floral inspired appliqués and intricate beadwork.
    • DP358 - Tiana

      DP358 - Tiana

      Capturing Tiana's grace and confidence, the Platinum sparkle tulle ballgown shimmers like fireflies at night and features a lovely v-neckline and rounded v-back.
    • F311 - Trisha

      F311 - Trisha

      Reminiscent of a blossoming English garden, Trisha features a rainbow palette of embroidered florals across a delicate A-line tulle skirt.
    • F310 - Joplin

      F310 - Joplin

      Inspired by the dreamy, fluid fashion of the 70s, Joplin features chiffon and a sweet lacy waistline.
    • F309J - Nina Jacket

      F309J - Nina Jacket

      Completed by a removable, dramatic lace sleeve, Nina turns heads with striking, large scale matte lace across the A-line silhouette.
    • F308 - Maxine

      F308 - Maxine

      Roped matte lace streams along Maxine's sleeveless silhouette, echoed along the lace train.
    • F305 - Sia

      F305 - Sia

      Sia features a striking matte lace bodice and chiffon A-line skirt.