Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

1011 ITEMS

DV23 - Ariel Veil

"Love Changes Everything… As Ariel soon finds when she places her heart above all else. Willing to cross oceans for true love, she discovers the world beyond the sea all that she dreamed it to be."
D361 - Aurora

A pleated organza sweetheart neckline accents the silky sheen of the boned corset bodice subtle basque waist and overall elegance of the Aurora-inspired strapless Mikado gown, featuring a stunning illusion back with lace appliqué and beading.
DV26 - Aurora

"True Love Conquers All… With a single kiss, Sleeping Beauty’s dream comes true. She finds her prince, falls in love and discovers that she’s already a real princess."
DV24 - Aurora Veil

"True Love Conquers All… With a single kiss, Sleeping Beauty’s dream comes true. She finds her prince, falls in love and discovers that she’s already a real princess."
D362 - Belle

Deceptively minimalist at first glance, the off-shoulder Belle-inspired Mikado ballgown is utterly captivating; an incredible illusion train is paired with a structured bow at the waist and corset closure bodice.
D363 - Cinderella

Graceful layers of lace appliqué and scattered beading, backed onto a patterned glitter tulle skirt with structured horsehair trim, bring to mind the Fairy Godmother’s magic in our strapless Cinderella-inspired ballgown.

D364 - Jasmine

Replete with stunning beaded lace appliqués, delicate beaded straps and pearl buttons, Disney's Princess Jasmine-inspired sheath gown also features elegant, removable tulle sleeves.
D363L - Cinderella

Graceful layers of lace appliqué and scattered beading, backed onto a patterned glitter tulle skirt with structured horsehair trim, bring to mind the Fairy Godmother’s magic in our strapless Cinderella-inspired ballgown.
D364J - Jasmine Jacket

Inspired by Disney's Princess Jasmine, this elegant sheer tulle sleeve, features beaded detailing along both the cuff and collar.
D366 - Rapunzel

Inspired by Rapunzel’s artistic spirit, this fit and flare gown features a sweetheart neckline with matte lace detailing contrasted against the illusion fabric seen on the sleeves, along the bodice and train providing a subtle nod to the Sun Drop Flower.
D366T - Rapunzel Train

Let Your Dreams Light The Way … Spirited, adventurous, and curious, Rapunzel makes her own dreams come true. She discovers the beauty of the world, uncovers her royal identity and finds love.
D367 - Snow White

Capturing Snow Whites grace and beauty, this ball gown features sparkling tulle, accented with lacy beaded bodice, along the delicate cap sleeves and illusion back and blossom-like lace appliqués.