Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
Sort By
  • A to Z
  • Z to A
    • 1075 ITEMS
    • MJ1008 - Haylee

      MJ1008 - Haylee

      Stunning, voluminous tulle, alternating with sheer organza, gives a peek at the matte lace trailing down Haylee's off-shoulder ballgown silhouette. Detachable organza sleeves are a gorgeous addition. This Madison James MJ1008 gown is also available with...
    • MJ1007 - Haven

      MJ1007 - Haven

      Lovely Haven is adorned with beaded and sequined lace appliques across her strappy, sweetheart bodice and sheath silhouette.
    • MJ1006 - Henrie

      MJ1006 - Henrie

      Whispers of cascading chiffon compose the A-line skirt of our Henrie gown, which also features opulently sequined and beaded lace appliques along the sleeveless, sweetheart bodice.
    • MJ1005 - Harper

      MJ1005 - Harper

      Finished with a pair of removable puffed tulle sleeves, Harper is an absolute dream dress, with lace overlaid against a sparkling tulle skirt. This Madison James MJ1005 gown is also available with detachable sleeves MJ1005SL sold separately. Shop both...
    • MJ1003 - Honor

      MJ1003 - Honor

      Our Honor gown is a truly classic and minimalist bridal silhouette, whether you opt for the all-over traditional look of off-shoulder dove satin or add a uniquely feminine touch with the textured blossoms of our CP62 floral sleeve, sold separately.
    • MJ1002 - Hera

      MJ1002 - Hera

      Subtly striking, Hera is a crepe bridal sheath appliqued with understated sequined, beaded dimensional lace over the glitter tulle of its strapless, sweetheart bodice.
    • MJ1001 - Henley

      MJ1001 - Henley

      With translucent tulle ties along the shoulders, Henley channels your inner goddess, adorned in sequined, beaded lace.
    • M779-Studio-01|01

      M779

      Whimsical yet grounded, this modest ballgown features boldly organic lace appliques that climb from the bodice to the billowing tulle sleeves. A scoop neckline softens the silhouette, while the full tulle skirt adds lightness and movement. Also available...
    • M778-Studio-01|01

      M778

      This modest gown pairs a structured square neckline with sheer long sleeves in eyelet lace that extend gracefully into the bodice. The textural contrast gives way to a gently ruched crepe skirt in a sheath silhouette, creating a look that’s both tailored...
    • M777-01

      M777

      Timeless and graceful, this modest ballgown features delicate cap sleeves and a soft scoop neckline. Elongated lace appliques cascade over layers of sparkle tulle, creating texture and dimension throughout the bodice and skirt. A natural waistline...