Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • MJ1157-Ellington-01|01

      MJ1157 - Ellington

      Ellington pairs modern structure with refined softness, featuring a scoop neckline and wide, tailored straps that offer support and clean lines. Crafted from pebbled matte satin, the pleated ballgown skirt cinches at the natural waist and flows into a...
    • MJ1156 - Esther

      MJ1156 - Esther

      Esther is a soft A-line gown that balances structure and sparkle with ease. The plunging sweetheart neckline leads into a sheer bodice with exposed boning, adorned with sequin and beaded lace appliques that trail into the layered sparkle tulle skirt. A...
    • MJ1155-Elliotte-01|01

      MJ1155 - Elliotte

      Our bold Elliotte gown features a plunging sweetheart neckline and sheer bodice with exposed boning, creating a striking contrast beneath sequin and beaded lace appliques. Delicate spaghetti straps add lift, while the fitted crepe silhouette flows into a...
    • MJ1154-Elodie-01|01

      MJ1154 - Elodie

      Elodie is a luminous sheath gown that pairs beaded and sequin lace appliques with layers of shimmering sparkle tulle for multidimensional shine. The plunging sweetheart neckline highlights the sheer bodice, where exposed boning adds structure beneath the...
    • MJ1153-Erin-01|01

      MJ1153 - Erin

      Erin is a modern sheath gown cut from lustrous Mikado, defined by clean lines and subtle texture. The scooped cat-eye neckline frames the top with soft structure, while delicate asymmetrical ruching shapes the bodice and skirt. Finished with a...
    • MJ1152 - Etta

      MJ1152 - Etta

      Etta is a modern ballgown in soft dove satin, designed with a clean silhouette and elevated detail. The bodice features appliqued sequin lace framed by sculpted dove satin that shapes into off-the-shoulder sleeves, blending shimmer with structure. A thin...
    • MJ1151T-Esme-01|01

      MJ1151T - Esme Train

      Designed to pair with the sleek silhouette of the Esme gown, this detachable tulle skirt introduces a layer of softness and volume. The gauzy tulle overlay contrasts beautifully with the gown's high-shine finish, creating a romantic, ethereal effect...
    • MJ1151-B41-Esme-01|Esme

      MJ1151 - Esme

      Sleek and sculptural, Esme is a statement-making sheath gown crafted entirely from liquid sequins that catch the light with every movement. The structured bodice features a cat-eye neckline and softly gathered detailing, cinching at the natural waist...
    • MJ1150NC-Eden-01|01

      MJ1150NC - Eden

      Eden is a soft A-line gown wrapped in sequin-embroidered lace over layers of sparkle tulle, offering a dimensional glow with every movement. The sheer bodice reveals an exposed boning corset beneath, blending delicacy with modern structure. A flowing...
    • MJ1119-Florrie-01|01

      MJ1119 - Florrie

      The Florrie ballgown is enhanced by a luster Mikado and features a softly cowled sweetheart neckline with peekaboo pearl beading.
    • MJ1118-Flavia-01|01

      MJ1118 - Flavia

      Introducing Flavia: an opulent off-shoulder sheath gown embellished with beaded, sequined and pearl lace appliques.
    • MJ1117J-02

      MJ1117J - Femi

      An off-shoulder shawl adorned with dimensional floral appliques, designed with Femi in mind.