Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

1075 ITEMS

MJ860 - Kenzie

Kenzie embodies glamour, with diaphanous sequined lace appliqués falling symmetrically across this sheath gown.
MJ859 - Kassi

Kassi’s dimensional beaded lace and shimmering sequins trail down the bodice and skirt, creating a work of art.
MJ854 - Karen

The MJ854 Karen's gown features intricately beaded lace appliques, forming a luxurious textural landscape. The ornate detailing adorns the bodice and extends to the off-shoulder sleeves, creating a lavish and sophisticated look. This tapestry-like...
MJ813 - Larissa

Classic in silhouette and detail, MJ813 Larissa’s statuesque lines are balanced by a full A-line skirt and dramatic front slit. This simple yet striking gown is part of our Madison James designer label, making it a stunning and romantic addition to...
MJ808 - Liberty

Sequined floral appliqués adorn Liberty’s illusion bodice and sheer hemline.
MJ805 - Logan

The Logan gown draws inspiration from the timelessness of an understated strapless silhouette.

MJ752 - Marisa

Magical in every light, this sparkle tulle sheath is embellished with intricately beaded lace appliqués.
MJ751 - Mina

Dimensional piping gives a crisp edge to the neckline and hem of this appliquéd sheath.
MJ708

Sculptural fabric adds amazing dimension to this lovely ballgown.
MJ706

Trailing vines are strewn across the tulle overlay of this A-line gown.
MJ705

A timeless silhouette like this strapless sheath looks absolutely incredible on every bride.
MJ704

Symmetrical lace appliqués adorn the bodice of this subtly flared gown.