Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

1244 ITEMS

MJ966 - Idris

Eye-catching matte lace appliques adorn the tulle sheath silhouette of this gorgeous gown.
MJ965 - Illiana

Shimmering sequined lace appliques are overlaid on a tulle A-line skirt, for a truly modern yet classic bridal silhouette.
MJ964 - Indigo

A unique neckline is the highlight of this sheath gown's lacy silhouette.
MJ963 - Ivette

Dramatic beaded lace accents the simplicity of this ballgown's full mikado skirt.
MJ962 - Ioana

Sheer tulle sweeps across this A-line gown's striking, sequin-embroidered lace bodice.
MJ961 - Iris

Allure MJ961 This A-line gown makes a bold statement with vibrant, jewel-toned floral accents. The striking blossoms add a feminine touch, creating a jaw-dropping effect against the dress's base. Complemented by delicate straps, the Allure MJ961 gown...

MJ960 - Ivy

Elegantly structured satin brocade composes the fit and flare silhouette of this strapless gown.
MJ959SL - Ivanna Sleeve

Layers of transparent tulle cover the exposed boning on the bodice of a strapless A-line gown, creating an aesthetic that is both decadent and simple.Detachable puffed sleeves add a romantic touch.
MJ959 - Ivanna

Layers of transparent tulle cover the exposed boning on the bodice of a strapless A-line gown, creating an aesthetic that is both decadent and simple.Detachable puffed sleeves add a romantic touch. This Madison James MJ959 gown is also available with...
MJ958 - Inka

Ethereal pearl accents shimmer across the soft tulle of this off-shoulder A-line gown.
MJ957 - Imogene

Elegantly embroidered appliques cover the Chantilly lace and soft crepe of this sheath gown.
MJ956 - Imani

We adore the sequined Chantilly lace along the A-line skirt of this beaded, appliqued lace gown.