Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 1075 ITEMS
    • MJ963 - Ivette

      MJ963 - Ivette

      Dramatic beaded lace accents the simplicity of this ballgown's full mikado skirt.
    • MJ962 - Ioana

      MJ962 - Ioana

      Sheer tulle sweeps across this A-line gown's striking, sequin-embroidered lace bodice.
    • MJ961 - Iris

      MJ961 - Iris

      Allure MJ961 This A-line gown makes a bold statement with vibrant, jewel-toned floral accents. The striking blossoms add a feminine touch, creating a jaw-dropping effect against the dress's base. Complemented by delicate straps, the Allure MJ961 gown...
    • MJ960 - Ivy

      MJ960 - Ivy

      Elegantly structured satin brocade composes the fit and flare silhouette of this strapless gown.
    • MJ958 - Inka

      MJ958 - Inka

      Ethereal pearl accents shimmer across the soft tulle of this off-shoulder A-line gown.
    • MJ957 - Imogene

      MJ957 - Imogene

      Elegantly embroidered appliques cover the Chantilly lace and soft crepe of this sheath gown.
    • MJ954 - Irene

      MJ954 - Irene

      A dreamy combination of sequins and pearled beading adorns this ballgown, elevated by lace appliques and frothy tulle.
    • MJ952 - Icon

      MJ952 - Icon

      This full A-line gown, topped with a strapless sweetheart neckline, is texturized by dimensional sparkle tulle.Lovely detachable puffed sleeves add the perfect touch.
    • MJ951 - Italia

      MJ951 - Italia

      Feathery tulle composes the dimensional skirt of this elegant, opulent mermaid gown.
    • MJ950 - Ireland

      MJ950 - Ireland

      Drama and flair — with matte lace appliques and an illusion train mikado A-line skirt, you'll have the best of both.
    • MJ914L - Jaycee

      MJ914L - Jaycee

      With beaded and sequined appliqués, Jaycee floats on a cloud of stardust glitter tulle, finished with a notched, strapless neckline.