All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

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  • 996 ITEMS
    • E406 - Venus

      E406 - Venus

      Sparkle tulle, embellished with beaded, sequined lace, adorns Venus's subtle fit and flare sheath silhouette.
    • E405 - Stella

      E405 - Stella

      Worthy of a princess, Stella's strapless ballgown design is embellished with sparkle tulle and lace.
    • E404 - Pallas

      E404 - Pallas

      Pallas's sleeveless, A-line silhouette is adorned with a squared neckline, beaded sequin lace and a full, sparkling tulle skirt.
    • E403 - Elara

      E403 - Elara

      Shimmering sequins, beaded lace and sparkling tulle turn the Elara bridal ballgown into a showstopper that shines as brightly as a star; sheer, off-shoulder detachable sleeves finish the look.
    • E402 - Celeste

      E402 - Celeste

      Dimensional lace blossoms hug the translucent boning of Celeste's strapless bodice, which is composed of sparkling tulle.
    • E401 - Aster

      E401 - Aster

      Lovely Aster features fitted detachable sleeves to accessorize the A-line gown's sparkling lace and tulle silhouette.
    • E400 - Sirius

      E400 - Sirius

      Embody the darkest star in the galaxy in the Sirius gown, which features multitonal tulle overlaid with lacy blooms.
    • C733


      Tucked and gathered to bring out the softly architectural texture of the gown, gorgeous Mikado composes this minimalist, yet romantic, off-shoulder bridal ballgown. And frankly, my dear, we adore her in Scarlett.
    • C732


      Intricately woven beading, sequins and embroidered lace appliques scroll across the sparkle tulle of this sleeveless sheath wedding dress.
    • C731SL


      Detachable appliqued sleeves, designed with Allure Couture C731 in mind.
    • C731


      Complementing textures and tones show throughout the beaded and sequined lace appliques featured on this sparkling A-line tulle gown. Detachable statement sleeves add another layer of beauty.