Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

1011 ITEMS

E414 - Galatea

A feminine, textured take on the corseted bridal look, Galatea features dimensional floral appliques over sequined Chantilly lace, along with a sweet pair of detachable puffed sleeves.
E413 - Selene

A statement bodice, covered in sequined, dimensional lace, leads to Selene's sparkling tulle ballgown skirt.
E412 - Pandora

Adorned with off-shoulder tulle straps and trailing floral lace along the bodice, Pandora is romantic and timeless.
E411 - Lyra

Lyra is a classic bridal silhouette, with floral lace and sparkling tulle throughout — offered in a traditional ballgown length as well as a shortened hemline, which is listed as Style E411S.
E410 - Callisto

Ethereal Callisto is a strapless, A-line bridal gown with endless appeal, from sequined tulle to appliqued dimensional lace blossoms.
E409SL - Portia Sleeves

A sculpted, strapless bodice lends texture, balance, and structure to the full Mikado skirt of our Portia ballgown. A detachable puffed sleeve is an elegant additonal touch.

E409 - Portia

A sculpted, strapless bodice lends texture, balance, and structure to the full Mikado skirt of our Portia ballgown. A detachable puffed sleeve is an elegant additonal touch.
E408 - Lynx

Lynx is both structured and soft, with sequins and embroidered lace trailing across the gown's strappy, fit and flare silhouette.
E407 - Solstice

Regal Solstice is a bridal ballgown composed of rich jacquard and the opalescent sheen of Mikado.
E406 - Venus

Sparkle tulle, embellished with beaded, sequined lace, adorns Venus's subtle fit and flare sheath silhouette.
E405 - Stella

Worthy of a princess, Stella's strapless ballgown design is embellished with sparkle tulle and lace.
E404 - Pallas

Pallas's sleeveless, A-line silhouette is adorned with a squared neckline, beaded sequin lace and a full, sparkling tulle skirt.