All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

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  • 1044 ITEMS
    • R3750-01


      Gauzy shoulder ties lend an extra feminine touch to this A-line organza gown, which features a chic twist-gathered bodice.
    • MJ1065-Gillian-01

      MJ1065 - Gillian

      The Gillian ballgown is composed of textured floral jacquard satin and finished with a bow along the back.
    • MJ1064-Georgia-01

      MJ1064 - Georgia

      The feminine lines of the Georgia gown feature a sweetheart neckline, off-shoulder straps and matte lace appliques trailing down a tulle sheath skirt.
    • MJ1063-Gina-01

      MJ1063 - Gina

      Oversized matte lace appliques blossom across the soft A-line silhouette of the Gina gown.
    • MJ1062-Galilea-01

      MJ1062 - Galilea

      The Galilea sheath features a gathered crepe bodice, accented by a softly scrooped crystal and pearl-encrusted neckline.
    • MJ1061-Gala-02

      MJ1061 - Gala

      Crystal and pearl-encrusted straps are the only ornaments adorning the Gala gown, an understated Mikado ballgown with a subtle sweetheart neckline.
    • MJ1060-Gabriella-01

      MJ1060 - Gabriella

      The Gabriella gown features a ballet neckline and tonal beaded appliques on a Chantilly lace sheath silhouette.
    • MJ1059-Gwen-01

      MJ1059 - Gwen

      Introducing Gwen — a soft, strapless A-line silhouette composed of romantic sheet lace in a botanical motif, and finished with a subtly gethered tulle bodice.
    • MJ1058-Grayson-Studio-01

      MJ1058 - Grayson

      An appliqued illusion train adorns the Grayson gown, while the matte lace appliques also adorn the strapless bodice of this crepe gown.
    • MJ1057-Geneva-01

      MJ1057 - Geneva

      The Geneva ballgown features matte lace appliques along its satin sweetheart bodice.
    • MJ1056-Goldie-01

      MJ1056 - Goldie

      An Old Hollywood-inspired gathered halter silhouette gives Goldie a vintage twist on a minimalist approach to bridal styling.
    • MJ1055-Gracie-01

      MJ1055 - Gracie

      The ethereal beauty of the Gracie gown can be found in its botanical lace appliques, soft A-line tulle and tonal beadwork.