Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

30 ITEMS

DP406CP - Rapunzel Cape

Swirls of soft Mikado wrap the arms and trail to a cathedral length, inspired by Disney's Rapunzel.
D360 - Ariel

Disney Ariel Wedding Dress Make your wedding day complete with a gown inspired by a hero who followed her heart no matter the cost. Our Disney Ariel wedding dress is a gorgeous choice for the bride who takes her happily ever after into her own hands...
D362 - Belle

Deceptively minimalist at first glance, the off-shoulder Belle-inspired Mikado ballgown is utterly captivating; an incredible illusion train is paired with a structured bow at the waist and corset closure bodice.
MJ1065 - Gillian

The Gillian ballgown is composed of textured floral jacquard satin and finished with a bow along the back.
MJ1053 - Gemma

Softly striped satin composes the preppy-chic Gemma gown, a V-neck, spaghetti strap ballgown featuring a classic bow back.
B27

Bow for A1254

B26

Bow for A1267
A1262

A flirty bow accents the back of this chic, off-shoulder satin sheath. Note: The bow is not detachable.
A1254

Subtly adorned with a detachable beaded crepe bow and basque waist, this strapless satin ballgown is both undeniably classic and utterly romantic.
MJ1011SL - Hillary Sleeves

Detachable lace sleeves, designed with Hillary in mind.
F321 - Markee

Soft, fluid satin composes Markee's effortlessly chic sheath silhouette, and finishes beautifully with a bow at the back.
A1216

This silky, strapless stretch Mikado gown is beautifully clean in silhouette and accented with an oversized, chicly feminine bow at the train.