Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 308 ITEMS
    • MJ1114-Farris-01|01

      MJ1114 - Farris

      Farris features beaded and sequined lace appliques across the sleeveless sheath silhouette and is adorned with a removable Mikado train.
    • MJ1112-Fletcher-01|01

      MJ1112 - Fletcher

      The Fletcher ballgown is composed of cotton lace and pearl accents over translucent tulle.
    • MJ1111-Faye-04|04

      MJ1111 - Faye

      A pleated sarong-style stretch crepe skirt gives Faye a unique silhouette, while the strapless sweetheart bodice is elegantly adorned with beaded, sequined and pearl lace appliques.
    • MJ1108-Faviana-01|01

      MJ1108 - Faviana

      Faviana's sweetheart sheath silhouette features beaded, sequined lace floral appliques over filmy tulle.
    • MJ1106-Fleur-01|01

      MJ1106 - Fleur

      Taking a note from the luxurious details of the Roaring Twenties, the Fleur sheath features sequins, pearls and crystal beading draped throughout its slim tulle silhouette.
    • MJ1105-Florence-01|01

      MJ1105 - Florence

      Opulent Art Deco beading, sequins and pearls cover Florence's basque bodice, contrasting beautifully against a tulle ballgown skirt.
    • MJ1104-Fayra-01|01

      MJ1104 - Fayra

      Tones and textures intermingle as this strapless fit and flare gown, the Fayra, showcases beaded and sequined lace appliques over a floral glitter print and Chantilly lace.
    • MJ1101J-Francesca-02|02

      MJ1101J - Francesca

      A jacket composed of beaded, sequined lace appliques, designed with our Francesca gown in mind.
    • MJ1101-Francesca-01|01

      MJ1101 - Francesca

      Beaded and sequined appliques over filmy Chantilly lace impart the strapless Francesca sheath gown with a myriad of soft textures. A removable lace jacket features illusion sleeves and a high neckline.
    • MJ1019 - Huntleigh

      MJ1019 - Huntleigh

      Mimicking the movement of of ocean waves, Huntleigh's sequined and beaded appliques swirl and dance across this bridal sheath gown, which is finished with detachable sleeves. This Madison James MJ1019 gown is also available with detachable sleeves...
    • MJ1011 - Hillary

      MJ1011 - Hillary

      Hillary's strapless sweetheart look is finished with lace across the entire sheath silhouette, as well as a pair of bow-adorned detachable lace sleeves. This Madison James MJ1011 gown is also available with detachable sleeves MJ1011SL sold separately...