Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 81 ITEMS
    • C602

      C602

      Dazzling detail work captures the eye in this off-shoulder sheath.
    • C568

      C568

      The off-shoulder bodice of this stretch crepe gown leads to an open illusion back, along with a dramatic train.
    • C564

      C564

      The sheen of this ballgown's Mikado fabric is topped with contrasting elegantly beaded lace appliques.
    • BR1013

      BR1013

      Ladies of the ton, it is our delight to introduce a ballgown so glorious, it is pure royalty. This satin gown features an elegant portrait neckline, pleated basque waist and tapered sleeves. Sequined, beaded appliques overlay the bodice and skirt.
    • BR1012

      BR1012

      This jaw-dropping lace and tulle ballgown is indeed the object of all our desires this season. And the gorgeous neckline steals the show, with a subtle V-neck that seamlessly blends with off-shoulder lace sleeves.
    • BR1008

      BR1008

      A bridal gown worthy of the Diamond of the Season. Dimensional lace appliques are scattered down the bodice of this tulle ballgown; the off-shoulder neckline is lined with beaded trim, while a detachable tulle bow trails to the gown's cathedral train.
    • A1219L

      A1219L

      Defy minimalism in this jaw-dropping sparkling tulle bridal ballgown, accented with sequined and beaded appliques and off-shoulder straps.
    • A1219

      A1219

      Defy minimalism in this jaw-dropping sparkling tulle bridal ballgown, accented with sequined and beaded appliques and off-shoulder straps.
    • A1210SL

      A1210SL

      Trend-forward off-shoulder straps and exposed boning along the bodice accent the sequined and beaded lace appliques and Chantilly lace backdrop of this sheath bridal gown.
    • A1210L

      A1210L

      Trend-forward off-shoulder straps and exposed boning along the bodice accent the sequined and beaded lace appliques and Chantilly lace backdrop of this sheath bridal gown.
    • A1210

      A1210

      Chic exposed boning along the bodice accent the sequined and beaded lace appliques and Chantilly lace backdrop of this sheath style bridal gown. Pictured with sleeve A1210SL, sold separately.
    • A1206L

      A1206L

      Uninhibited, wildly beautiful. This off-shoulder bridal ballgown is both ethereal and unforgettable in ivory and wine red.