Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

81 ITEMS

MJ904L - January
MJ904 - January

Abstractly sprinkled with glitter and tonal beaded appliqués, the January gown sparkles like ice, from the off shoulder cap sleeve to the delicate A-line skirt.
MJ903NS - Jade
MJ903 - Jade

Luxurious stretch satin, tucked and ruched in all the right places and artfully draped off the shoulder, makes our Jade gown absolutely perfect for the glamorous and classic bride.
MJ863 - Kari

Softly ruched sleeves drape off the shoulders of Kari’s classic satin ballgown silhouette.
MJ854 - Karen

The MJ854 Karen's gown features intricately beaded lace appliques, forming a luxurious textural landscape. The ornate detailing adorns the bodice and extends to the off-shoulder sleeves, creating a lavish and sophisticated look. This tapestry-like...

MJ1018 - Helen

The cutout hourglass effect of Helen's beaded, sequined sheath silhouette is perfectly accessorized by off-shoulder strands of sparkling and pearlescent beads.
MJ1016 - Heather

Gathered off-shoulder chiffon contrasts beautifully with the translucent, exposed boning of Heather's bodice, and is finished with a slim crepe sheath skirt.
MJ1010 - Hopkins

Our delicate Hopkins gown is composed of multilayered tulle skirting, which offers a peek at the dimensional sparkling floral fabric featured along the off-shoulder bodice.
MJ1008 - Haylee

Stunning, voluminous tulle, alternating with sheer organza, gives a peek at the matte lace trailing down Haylee's off-shoulder ballgown silhouette. Detachable organza sleeves are a gorgeous addition. This Madison James MJ1008 gown is also available with...
MJ1003 - Honor

Our Honor gown is a truly classic and minimalist bridal silhouette, whether you opt for the all-over traditional look of off-shoulder dove satin or add a uniquely feminine touch with the textured blossoms of our CP62 floral sleeve, sold separately.
E403 - Elara

Shimmering sequins, beaded lace and sparkling tulle turn the Elara bridal ballgown into a showstopper that shines as brightly as a star; sheer, off-shoulder detachable sleeves finish the look.