Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 91 ITEMS
    • BR1011

      BR1011

      Ornate sequined lace appliques scroll down the sheer illusion sleeves, organza bodice and full skirt of this ballgown — one worthy of a duchess.
    • BR1009

      BR1009

      Spangled beaded, sequined appliques adorn the scoop neck bodice, illusion sleeves and full tulle skirt of this bridal ballgown. Destined to merit a "Flawless my dear," indeed.
    • BR1006

      BR1006

      Ready the smelling salts and start fluttering your fans, gentle readers — this A-line gown is sure to make you swoon! Ivory, mauve and eggshell blue embroidered blooms trail across translucent tulle and accent the gown's detachable bishop sleeves.
    • BR1005

      BR1005

      This season's incomparable will certainly be turning every head in this simply devastating Mikado gown. With full A-line skirting and a classic silhouette, topped with silky puffed sleeves, this look is available in traditional ivory and soft mauve.
    • BR1003

      BR1003

      Turn the heads of the ton and set the matchmaking mamas' tongues wagging in the undeniably iconic lines of this crepe sheath gown, which features a demure, detachable long sleeve to set off its chic square neckline. Available in two contrasting colorways.
    • BR1001

      BR1001

      Ethereal, feminine and understated in its elegance, this soft A-line gown features delicate tulle throughout and is finished with a set of sheer bishop sleeves, beautifully balancing the pleated bodice and cumberbund waist.
    • BR1000

      BR1000

      Dearest gentle brides-to-be, please rest assured that you will promenade in style down the matrimonial aisle in this demure lace sheath gown, accented with a short puffed sleeve and trimmed in hem lace.
    • A1368NC-01

      A1368NC

      Equal parts daring and refined, this sheath gown is crafted from beaded Chantilly lace with a sheer bodice and high scooped neckline. The open back is framed by delicate draped beading for a dramatic finish, while detachable long sleeves offer a touch of...
    • A1357-01

      A1357

      This A-line wedding gown features a classic scoop neckline and long sleeves, crafted from all-over sheet lace for a soft, romantic texture. A flattering natural waist defines the silhouette, while covered buttons trail all the way down the length of the...
    • A1314SL-04

      A1314SL

      A romantic lace sleeve, designed with style A1314 in mind.
    • A1313-01

      A1313LS

      A minimalist silhouette and understated cutouts lend a modern flair to this long sleeved bridal sheath gown, designed in a chic stretch crepe.
    • A1217SL

      A1217SL

      Detachable lace sleeves, designed with A1217 in mind.