Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
Sort By
  • A to Z
  • Z to A
    • 91 ITEMS
    • C789-01

      C789

      Delicate lace overlays a sculpted sweetheart bodice, framed by a sheer high neckline and long, fitted sleeves. The boldness lies in the sheer back, where covered buttons trail from neck to train, adding a striking finish to the soft sheath silhouette.
    • C772-01

      C772

      A demure, long-sleeved Alençon lace ballgown is topped with translucent sleeves, with the slightest flare along the wrist; scalloped lace edges the V-neckline and hem.
    • C768J-01

      C768J

      Alençon lace sleeves and a high neckline, designed with style C768 in mind.
    • C731SL

      C731SL

      Detachable appliqued sleeves, designed with Allure Couture C731 in mind.
    • C730

      C730

      A dramatic squared neckline drops to a deep plunge and is offset by subtly puffed illusion sleeves to create a truly iconic wedding dress silhouette, which is shimmering with sequins and beaded lace appliques.
    • C720J

      C720J

      Removable bridal jacket, designed with Allure Couture C720 in mind.
    • C704SL

      C704SL

      Tonal matte sequined and beaded lace appliques adorn a Chantilly lace backdrop of this ultra-romantic sheath gown, which features removable illusion sleeves.
    • C660

      C660

      Spangled with glittering appliqués, this strapless tulle ballgown is a dream come true, complete with detachable statement sleeves, C660SL, sold separately.
    • C650

      C650

      A vintage-inspired silhouette brings ever-so-slightly puffed long sleeves and a plunging neckline.
    • BR1014

      BR1014

      Glow like the crown jewels themselves in this glittering tulle and satin ballgown. A full length illusion sleeve, adorned with sequins and glitter tulle, offsets the regal simplicity of a satin basque waist ballgown.
    • BR1013

      BR1013

      Ladies of the ton, it is our delight to introduce a ballgown so glorious, it is pure royalty. This satin gown features an elegant portrait neckline, pleated basque waist and tapered sleeves. Sequined, beaded appliques overlay the bodice and skirt.