Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

91 ITEMS

W545

This romantic A-line gown features off-the-shoulder long sleeves in sheer illusion tulle, framing a structured sweetheart neckline. Matte and natural lace appliques are scattered throughout the soft tulle skirt, adding depth and texture to the full...
W544

This soft A-line gown pairs a sleek crepe bodice and skirt with billowy chiffon sleeves for a look that’s both polished and romantic. The natural waist is cinched for definition, while a thigh-high slit adds a touch of movement and edge. Finished with a...
R3851

This minimalist sheath gown keeps a clean silhouette while quietly layering in detail. Crafted in crepe with sequin lace appliques over Chantilly lace, it features a high neckline, long sleeves, and a natural waistline that flatters without fuss. The...
R3713W

With sequined, pearl and beaded dimensional lace appliques set over a full Mikado skirt, this long sleeved bridal ballgown is both classic and daring.
R3713

With sequined, pearl and beaded dimensional lace appliques set over a full Mikado skirt, this long sleeved bridal ballgown is both classic and daring.
R3708W

Streaming appliqued vines of beaded, sequined and pearly lace cross the bodice and sleeves of this timeless tulle ballgown.

R3708

Streaming appliqued vines of beaded, sequined and pearly lace cross the bodice and sleeves of this timeless tulle ballgown.
R3650SL

Stunning detachable sleeves, designed with our R3650 gown in mind.
MJ913SL - Julip Sleeves

The sweetest, most delicate tulle forms an elegant puffed long sleeve, to be paired with our Julip gown.
MJ907J - Jones Jacket

This removable lace-embellished jacket is the perfect match for our Jones gown.
MJ1107 - Francine

A chiffon bishop sleeve softens Francine's understated satin A-line silhouette.
MJ1101J - Francesca

A jacket composed of beaded, sequined lace appliques, designed with our Francesca gown in mind.