Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 351 ITEMS
    • MJ1008 - Haylee

      MJ1008 - Haylee

      Stunning, voluminous tulle, alternating with sheer organza, gives a peek at the matte lace trailing down Haylee's off-shoulder ballgown silhouette. Detachable organza sleeves are a gorgeous addition. This Madison James MJ1008 gown is also available with...
    • MJ1007 - Haven

      MJ1007 - Haven

      Lovely Haven is adorned with beaded and sequined lace appliques across her strappy, sweetheart bodice and sheath silhouette.
    • MJ1006 - Henrie

      MJ1006 - Henrie

      Whispers of cascading chiffon compose the A-line skirt of our Henrie gown, which also features opulently sequined and beaded lace appliques along the sleeveless, sweetheart bodice.
    • MJ1005 - Harper

      MJ1005 - Harper

      Finished with a pair of removable puffed tulle sleeves, Harper is an absolute dream dress, with lace overlaid against a sparkling tulle skirt. This Madison James MJ1005 gown is also available with detachable sleeves MJ1005SL sold separately. Shop both...
    • MJ1002 - Hera

      MJ1002 - Hera

      Subtly striking, Hera is a crepe bridal sheath appliqued with understated sequined, beaded dimensional lace over the glitter tulle of its strapless, sweetheart bodice.
    • MJ1001 - Henley

      MJ1001 - Henley

      With translucent tulle ties along the shoulders, Henley channels your inner goddess, adorned in sequined, beaded lace.
    • M774-Studio-01|01

      M774

      This modest sheath gown layers a ruched tulle bodice over all over sheet lace, creating depth and softness without sacrificing structure. A square neckline and long sheer tulle sleeves bring a touch of romance, while the natural waist and paneled skirt...
    • M773-Studio-01|01

      M773

      Equal parts modest and fun, this gown pairs a soft V-neckline with flirty cap sleeves and eyelet lace detailing across the bodice. The tiered taffeta ballgown skirt brings volume and movement, adding a sense of playfulness to the polished silhouette...
    • M772-01

      M772

      A true expression of full-coverage elegance, this sheath gown is designed in delicate all over Chantilly lace. The high neckline and long sleeves offer a timeless, refined silhouette, while the fitted shape glides softly over the frame. A chapel-length...
    • M771-Studio-01|01

      M771

      This elegant sheath gown is designed in all over sheet lace, offering refined texture from neckline to train. A high V-neckline and elongated sheer short sleeves provide graceful coverage, while a natural waistline softly defines the silhouette. Finished...