Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 351 ITEMS
    • MJ1112-Fletcher-01|01

      MJ1112 - Fletcher

      The Fletcher ballgown is composed of cotton lace and pearl accents over translucent tulle.
    • MJ1111-Faye-04|04

      MJ1111 - Faye

      A pleated sarong-style stretch crepe skirt gives Faye a unique silhouette, while the strapless sweetheart bodice is elegantly adorned with beaded, sequined and pearl lace appliques.
    • MJ1110-Frances-02|02

      MJ1110 - Frances

      Lovely Frances's strapless sheath silhouette is embellished with subtle lace appliques over Chantilly lace.
    • MJ1108-Faviana-01|01

      MJ1108 - Faviana

      Faviana's sweetheart sheath silhouette features beaded, sequined lace floral appliques over filmy tulle.
    • MJ1104-Fayra-01|01

      MJ1104 - Fayra

      Tones and textures intermingle as this strapless fit and flare gown, the Fayra, showcases beaded and sequined lace appliques over a floral glitter print and Chantilly lace.
    • MJ1018 - Helen

      MJ1018 - Helen

      The cutout hourglass effect of Helen's beaded, sequined sheath silhouette is perfectly accessorized by off-shoulder strands of sparkling and pearlescent beads.
    • MJ1017 - Hilton

      MJ1017 - Hilton

      The Hilton ballgown is jaw-dropping alone, with beaded and sequined lace appliques set over sparkling tulle, but it's truly spectacular when paired with lacy split bell sleeves. This Madison James MJ1017 gown is also available with detachable sleeves...
    • MJ1015 - Hartley

      MJ1015 - Hartley

      Hartley, an elegant, traditional bridal sheath gown, features organza cut beaded lace against a Chantilly lace overskirt.
    • MJ1014 - Halani

      MJ1014 - Halani

      Halani is a stunning lace ballgown, traditionally designed with matte lace overlay across a sparkling tulle skirt.
    • MJ1010 - Hopkins

      MJ1010 - Hopkins

      Our delicate Hopkins gown is composed of multilayered tulle skirting, which offers a peek at the dimensional sparkling floral fabric featured along the off-shoulder bodice.
    • MJ1009 - Harlynn

      MJ1009 - Harlynn

      Dramatic vining lace, dotted with blossoms, adorns Harlynn's sleeveless sheath silhouette.