Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 351 ITEMS
    • MJ1160-Ebony-01|01

      MJ1160 - Ebony

      Ebony is a dazzling soft A-line gown with a pointed scoop neckline and delicately beaded lace appliques that trail across the bodice. Layers of sparkle tulle create subtle movement and light-catching depth in the skirt, while covered buttons run down the...
    • MJ1158-Enya-03|03

      MJ1158 - Enya

      Enya is a statement in shimmer, with all over sequin lace appliques layered over sparkle tulle for a radiant, dimensional effect. The V-neckline and low back create a sleek, elongating silhouette, while the sheer chapel-length train, finished in lace,...
    • MJ1156 - Esther

      MJ1156 - Esther

      Esther is a soft A-line gown that balances structure and sparkle with ease. The plunging sweetheart neckline leads into a sheer bodice with exposed boning, adorned with sequin and beaded lace appliques that trail into the layered sparkle tulle skirt. A...
    • MJ1155-Elliotte-01|01

      MJ1155 - Elliotte

      Our bold Elliotte gown features a plunging sweetheart neckline and sheer bodice with exposed boning, creating a striking contrast beneath sequin and beaded lace appliques. Delicate spaghetti straps add lift, while the fitted crepe silhouette flows into a...
    • MJ1154-Elodie-01|01

      MJ1154 - Elodie

      Elodie is a luminous sheath gown that pairs beaded and sequin lace appliques with layers of shimmering sparkle tulle for multidimensional shine. The plunging sweetheart neckline highlights the sheer bodice, where exposed boning adds structure beneath the...
    • MJ1150NC-Eden-01|01

      MJ1150NC - Eden

      Eden is a soft A-line gown wrapped in sequin-embroidered lace over layers of sparkle tulle, offering a dimensional glow with every movement. The sheer bodice reveals an exposed boning corset beneath, blending delicacy with modern structure. A flowing...
    • MJ1118-Flavia-01|01

      MJ1118 - Flavia

      Introducing Flavia: an opulent off-shoulder sheath gown embellished with beaded, sequined and pearl lace appliques.
    • MJ1117J-02

      MJ1117J - Femi

      An off-shoulder shawl adorned with dimensional floral appliques, designed with Femi in mind.
    • MJ1117-Femi-01|01

      MJ1117 - Femi

      A removable off-shoulder shawl neckline lends a demure elegance to Femi, a strapless sweetheart sheath with dimensional floral appliques.
    • MJ1115-Fiori-01|01

      MJ1115 - Fiori

      Blossoms and leaves cascade down the bodice and illusion train hemline of the Fiori: a sleeveless sheath wedding dress with romance in every detail.
    • MJ1114-Farris-01|01

      MJ1114 - Farris

      Farris features beaded and sequined lace appliques across the sleeveless sheath silhouette and is adorned with a removable Mikado train.