Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 351 ITEMS
    • MJ907 - Jones

      MJ907 - Jones

      Jones is a beautifully sequined and embroidered appliquéd gown, finished with a removable lace jacket. This Madison James MJ907 gown is also available with jacket MJ907J sold separately. Shop both gown and jacket when you search for your local...
    • MJ905 - Jackie

      MJ905 - Jackie

      A gorgeous butterfly back and beaded, sequined appliqués adorn the Jackie gown.
    • MJ902 - Josephine

      MJ902 - Josephine

      Sequined Chantilly lace and English net compose the elegant Josephine gown, finished with a full skirt and delicate spaghetti straps.
    • MJ901L - Joey

      MJ901L - Joey

      Sequined Chantilly lace and English net compose the elegant Joey gown.
    • MJ901 - Joey

      MJ901 - Joey

      Sequined Chantilly lace and English net compose the elegant Joey gown.
    • MJ900 - Johnny

      MJ900 - Johnny

      All the romance of realistic blossoms and trailing vines are embodied in our Madison James Johnny Gown - perfect for a secret garden wedding. Magical floral motifs decorate the sheer bodice and flow down the skirt of the MJ900 Johnny dress, covering you...
    • MJ861 - Kalani

      MJ861 - Kalani

      Kalani pairs breezy cotton lace with a luxe stretch crepe and illusion netting for the train.
    • MJ860 - Kenzie

      MJ860 - Kenzie

      Kenzie embodies glamour, with diaphanous sequined lace appliqués falling symmetrically across this sheath gown.
    • MJ859 - Kassi

      MJ859 - Kassi

      Kassi’s dimensional beaded lace and shimmering sequins trail down the bodice and skirt, creating a work of art.
    • MJ1162-Everyl-01|01

      MJ1162 - Everyl

      Everyl features a strapless sweetheart neckline with a gathered twist at the bodice, offering soft structure and a subtle focal point. Dimensional lace appliques cascade from the bodice to the hips, adding depth and movement over the fitted silhouette. A...