Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 351 ITEMS
    • MJ961 - Iris

      MJ961 - Iris

      Allure MJ961 This A-line gown makes a bold statement with vibrant, jewel-toned floral accents. The striking blossoms add a feminine touch, creating a jaw-dropping effect against the dress's base. Complemented by delicate straps, the Allure MJ961 gown...
    • MJ957 - Imogene

      MJ957 - Imogene

      Elegantly embroidered appliques cover the Chantilly lace and soft crepe of this sheath gown.
    • MJ951 - Italia

      MJ951 - Italia

      Feathery tulle composes the dimensional skirt of this elegant, opulent mermaid gown.
    • MJ950 - Ireland

      MJ950 - Ireland

      Drama and flair — with matte lace appliques and an illusion train mikado A-line skirt, you'll have the best of both.
    • MJ914L - Jaycee

      MJ914L - Jaycee

      With beaded and sequined appliqués, Jaycee floats on a cloud of stardust glitter tulle, finished with a notched, strapless neckline.
    • MJ914 - Jaycee

      MJ914 - Jaycee

      With beaded and sequined appliqués, Jaycee floats on a cloud of stardust glitter tulle, finished with a notched, strapless neckline.
    • MJ911 - Jewel

      MJ911 - Jewel

      Dazzling dimensional floral accents cover the bodice and sheer back of Jewel, mirroring the hemline of her gorgeous train.
    • MJ910 - Joana

      MJ910 - Joana

      Soft crepe, paired with a translucent beaded and appliquéd train, make Joana - our sleeveless sheath gown - stand out from the crowd.
    • MJ909 - Jordan

      MJ909 - Jordan

      Rustling leaves and delicate branches arch across the bodice of our strappy Jordan sheath, leading to a Chantilly lace train.
    • MJ908 - Jane

      MJ908 - Jane

      Jane features gorgeous peonies in full bloom, scattered in the form of matte lace appliquéd embroidery across a traditional A-line skirt and sleeveless bodice.
    • MJ907L - Jones

      MJ907L - Jones

      Jones is a beautifully sequined and embroidered appliquéd gown, finished with a removable lace jacket.