Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 351 ITEMS
    •

      C722

      Floral appliques of the softest pastel hues are embroidered across the delicate tulle and Chantilly lace of this romantic strapless ballgown.
    • C721

      C721

      Sequined lace appliques, spangled with beaded and pearled accents, adorn this strapless tulle and Chantilly lace sheath gown.
    • C720J

      C720J

      Removable bridal jacket, designed with Allure Couture C720 in mind.
    • C720

      C720

      Scintillating sequined lace appliques, adorned with beaded and pearled accents, cover this strapless tulle and Chantilly lace ballgown; the removable jacket is an elegant addition. This Allure Couture C720 gown is also available with seperate jacket...
    • C713

      C713

      This strapless A-line mikado gown features sequined, beaded lace appliques across the bodice.
    • C712

      C712

      Incredible exposed boning emphasizes the shape and delicacy of this cap sleeved fit and flare gown.
    • C706SL

      C706SL

      Statuesque in silhouette, this fit and flare appliqued lace gown features detachable sleeves.
    • C706

      C706

      Statuesque in silhouette, this fit and flare appliqued lace gown features detachable sleeves. This Allure Couture C706 gown is also available with detachable sleeves C706SL sold separately. Shop both gown and sleeves when you search for your local Allure...
    • C705

      C705

      Epitomizing femininity and romance, this off-shoulder A-line gown features a lovely pairing of tulle and beaded lace.
    • C704SL

      C704SL

      Tonal matte sequined and beaded lace appliques adorn a Chantilly lace backdrop of this ultra-romantic sheath gown, which features removable illusion sleeves.
    • C704

      C704

      Tonal matte sequined and beaded lace appliques adorn a Chantilly lace backdrop of this ultra-romantic sheath gown, which features removable illusion sleeves. This Allure Couture C704 gown is also available with detachable sleeves C704SL sold separately...
    • C700

      C700

      The elegant off-shoulder sweetheart neckline on this ballgown creates a timeless counterbalance to the sparkling, sequined tulle skirt.Pearled, lacy appliques lend dimension throughout the gown.