Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 351 ITEMS
    • C767-01

      C767

      The softest lace, reminiscent of fern fronds, unfurls along the strapless bodice and hemline of this tulle gown.
    • C765-02

      C765

      Beaded and sequined Chantilly lace softly covers this romantic sleeveless bridal sheath. With a deep V-neckline and a low back, the C765 is both feminine and alluring. The fitted silhouette hugs the body at the natural waist before flaring out into a...
    • C763-01

      C763

      Opulent in every way and inspired by the Roaring Twenties, this glamorous bridal sheath gown features luxurious beadwork, alternating between sparkling crystals, sequins and luminous pearls.
    • C731SL

      C731SL

      Detachable appliqued sleeves, designed with Allure Couture C731 in mind.
    • C731

      C731

      Complementing textures and tones show throughout the beaded and sequined lace appliques featured on this sparkling A-line tulle gown. Detachable statement sleeves add another layer of beauty. This Allure Couture C731 gown is also available with...
    • C729

      C729

      Petite sequined, tonal beaded blossoms and pearl lace appliques create a beautiful overall contrast against the tulle of this cap sleeved bridal ballgown.
    • C728

      C728

      Hugging every curve to perfection, this off-shoulder fit and flare gown features beaded dimensional lace appliques, set over Chantilly lace.
    • C727

      C727

      Worthy of a fairy princess, this dreamy off-shoulder ballgown features sequined lace appliques laid over layers of tulle.
    • C725

      C725

      Flowering, dimensionally beaded vines of sequined lace sprawl across the translucent Chantilly lace of this jaw-dropping strapless sheath bridal gown.
    • C724L

      C724L

      Trailing beaded and sequined floral vines bloom over the sparkling tulle of this sleeveless bridal ballgown.
    • C724

      C724

      Trailing beaded and sequined floral vines bloom over the sparkling tulle of this sleeveless bridal ballgown.
    • C723

      C723

      High-contrast bead and pearl lace appliques provide the perfect contrast to this sleek, modern crepe sheath.