Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

351 ITEMS

DP300 - Ariel

The Ariel-inspired Platinum A-line gown features a delicate halter neckline and beaded illusion keyhole back, while the skirt is adorned with glittering beaded fronds, gently swaying like the ocean’s tide. Pearl buttons and a beaded belt finish the look.
DP275 - Snow White

Capturing Snow White's grace and beauty, this Platinum ballgown features embroidered lace, seed beads, crystals and three-dimensional 'apple blossoms' scattered across sparkle tulle.
DP274 - Jasmine

Inspired by Jasmine's bold and adventurous spirit, this Platinum gown's luxurious stretch Mikado fitted silhouette features silver colored embroidery and crystal beadwork that start at the bodice and symmetrically trail down the waistline and hips.
DP273 - Cinderella

Our Cinderella-inspired Platinum ballgown is a dream come true! Inspired by Cinderella's magical transformation, this graceful gown is embellished with intricate silver embroidery.
DP272 - Belle

Belle-Inspired Wedding Gowns Embody the grace, intelligence, and courage of one of the world’s most famous heroines with the DP272 Belle dress from Allure Bridals. Paying tribute to the 30th anniversary of Disney's 'Beauty and the Beast', the...
DP271 - Aurora

The timeless Aurora Platinum ballgown truly dazzles, with airy, beaded lace appliques clustered down the train in eye-catching floral 'Briar Rose' inspired detail.

DP256 - Tiana

Our Tiana-inspired gown is dazzling and classically beautiful. The detailed ballgown is saturated in petite blossoms and delicate vines handsewn from thousands of sparkling sequins on soft tulle creating the twinkling effect of fireflies at night.
D327 - Snow White

A full pleated satin skirt lends classic beauty to this Snow White-inspired gown, which is adorned w…
D324 - Jasmine

To honor the 30th anniversary of Disney’s “Aladdin,” our Jasmine-inspired gown embodies the richness… This Disney Fairy Tale Weddings D324 gown is also available with jacket D324J sold separately. Shop both gown and jacket when...
D318T - Tiana Train

Inspired by Tiana’s grace and determination, this gown features a beautiful cascading floral appliqu…
D318 - Tiana

Inspired by Tiana’s grace and determination, the D318 Tiana gown features a beautiful cascading floral applique train and a charming, gently scooped square neckline. From the wild beauty of the bayou to the rich, vibrant culture of New Orleans,...
D313 - Cinderella

High-contrast scrolled appliqués, adorned in tonal beadwork, cover the bodice of this Cinderella-ins…