Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

351 ITEMS

F362- Olivia

Soft cotton lace, overlaid with a delicately ruched tulle bodice, composes the Olivia sheath gown. A stretch tulle bolero adds a chic touch.
F330 - Brooklyn

A corded tie back accents the femininity and simplicity of F330 Brooklyn, a lace bridal sheath gown. The lace detailing creates a rich and regal look that will make you feel like a queen as you walk down the aisle, while the elegant back and silhouette...
F327 - Delilah

Beaded and sequined lace trail down the strapless, sweetheart bodice of Delilah, a tulle bridal ballgown.
F324 - Toni

Dreamy, bohemian fringed bell sleeves make a statement in our lacy Toni gown. This Wilderly F324 gown is also available with detachable sleeves F324SL sold separately. Shop both gown and detachable sleeves when you search for your local Wilderly retailer...
F323 - Noella

Patterned, sequined lace composes Noella's strappy sheath silhouette, and is featured in the gown's detachable puffed sleeves. This Wilderly F323 gown is also available with detachable sleeves F323SL sold separately. Shop both gown and detachable sleeves...
F322 - Becca

Illusion paneling along the strapless bodice allows the matte lace seen throughout Becca's A-line silhouette to truly shine.

F311 - Trisha

Reminiscent of a blossoming English garden, Trisha features a rainbow palette of embroidered florals across a delicate A-line tulle skirt.
F310 - Joplin

Inspired by the dreamy, fluid fashion of the 70s, Joplin features chiffon and a sweet lacy waistline.
F307J - Franklin Jacket

Franklin's open butterfly back perfectly accents her embroidered lace detailing across the crepe silhouette.
F307 - Franklin

Franklin's open butterfly back perfectly accents her embroidered lace detailing across the crepe silhouette. This Wilderly F307 gown is also available with jacket F307J sold separately. Shop both gown and jacket when you search for your local Wilderly...
F303 - Dusty

A side-skimming sequined lace bodice leads to the high-halter neckline of Dusty's A-line silhouette.
F302 - Jenny

A corset-inspired laced back contrasts beautifully with Jenny's high-contrast lace and delicately puffed sleeves.