Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 351 ITEMS
    • M676

      M676

      This A-line gown features tulle cap sleeves and lace appliqués.
    • M673

      M673

      Delicate blossoms scatter across the illusion sleeves and neckline of this sheath gown.
    • M671

      M671

      Fluttering illusion sleeves top the lace bodice of this sheath.
    • M662

      M662

      We’ve fallen head over heels for this airy lace sheath.
    • M653

      M653

      Classic brides and bohemian beauties alike will fall in love with this lace gown.
    • M604

      M604

      Subtle cap sleeves and back detailing modernize this lace sheath gown.
    • F372-Hedy-01|01

      F372 - Hedy

      The simplicity of Hedy's A-line silhouette and straight strapless neckline is beautifully offset by the ruched tulle overlay against delicate cotton lace.
    • F371NC-Tallulah-01|01

      F371NC - Tallulah

      Tallulah's classic A-line silhouette pairs a chiffon skirt with a sleeveless embroidered lace bodice.
    • F370NC-Greer-01|01

      F370NC - Greer

      Embroidered chiffon lace lends a soft texture to the sleeveless sheath silhouette of our Greer gown.
    • F368-Hayworth-01|01

      F368 - Hayworth

      It'll be all eyes on the bride in the Hayworth, a long sleeved, off-shoulder Chantilly lace sheath gown.
    • F365NC - Astor

      F365NC - Astor

      Tulle and cotton lace blooms are the perfect marriage in our strapless Astor ballgown.