Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

78 ITEMS

F190 - Genevieve

For lacy texture and bohemian drama, look no further than ‘Genevieve.’
F116 - Marlowe

Marlowe is not only stunning but the perfect blend of low-key elegance and clean modern lines.
E251 - Ursula

Tiered mikado ruffles compose the flared skirt of this pearlescent, statuesque gown.
E174T - Karina Train

Designed to turn every head, Karina is head to toe diamond sparkle tulle, with chic exposed boning along the bodice. A detachable overskirt softens the glitter to a shimmer.
D328 - Tiana

An intricate blend of Art Deco-patterned sequins and embroidery adorn a sheath silhouette — an homag…
D314 - Jasmine

Paying tribute to the 30th anniversary of Disney's “Aladdin,” this gown reflects Jasmine's confidenc…

C655

Shimmering beadwork sparkles along the sleek lines of this lace and tulle sheath.
C634

Ethereal texture reigns in this strapless sheath gown, with subtle dimension in the scattered appliques.
BR1006

Ready the smelling salts and start fluttering your fans, gentle readers — this A-line gown is sure to make you swoon! Ivory, mauve and eggshell blue embroidered blooms trail across translucent tulle and accent the gown's detachable bishop sleeves.
BR1004

Coquettish in all the right ways, this accordion pleated tulle gown flares in a soft A-line silhouette. A detachable cathedral overskirt lengthens the sweep train of the frothy layered skirt into something truly spectacular.
BR1000

Dearest gentle brides-to-be, please rest assured that you will promenade in style down the matrimonial aisle in this demure lace sheath gown, accented with a short puffed sleeve and trimmed in hem lace.
9959

Dazzling sequined appliqués set over sparkling tulle make this A-line gown truly shine.