Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 78 ITEMS
    • F280 - Shania

      F280 - Shania

      Shania features a matte sheet lace and delicate fringe across a peekaboo miniskirt hemline and petite cap sleeve.
    • F265 - Monarch

      F265 - Monarch

      With bell sleeves as delicate as the wings of a butterfly, Monarch features gorgeous illusion lace.
    • F262 - Frankie

      F262 - Frankie

      Scrolled lacework covers the gorgeous Frankie’s sleek strapless silhouette, finished with a detachable beaded jacket. This Wilderly F262 gown is also available with jacket F262J sold separately. Shop both gown and seperate jacket when you search...
    • F249 - Millie

      F249 - Millie

      Delicate fern fronds softly unfurl across the appliquéd English net of Millie’s empire waist bodice and A-line skirt.
    • F248 - Rema

      F248 - Rema

      Deep side cutouts and a keyhole open back add drama to Rema’s minimalist silhouette.
    • F240 - Blakely

      F240 - Blakely

      Inspired by 1960s halter silhouettes, Blakeley features soft sheet lace and a surprise illusion back.
    • F238 - Hope

      F238 - Hope

      Delicately romantic, Hope features a myriad of lace appliqués over layers of soft tulle.

    • F236 - Regan

      Slip on the sheer sleeves or leave Regan as a strappy A-line gown perfect for an outdoor wedding. This Wilderly F236 gown is also available with detachable sleeves F236SL sold separately. Shop both gown and detachable sleeves when you search for your...
    • F231 - Blair

      F231 - Blair

      With a sheer butterfly back and ethereal illusion sleeves, Blair is pure magic.
    • F226 - Charli

      F226 - Charli

      Completely timeless as a strapless look and completely captivating with detachable statement sleeves. This Wilderly F226 gown is also available with detachable sleeves F226SL sold separately. Shop both gown and detachable sleeves when you search for your...