Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 78 ITEMS
    • F309J - Nina Jacket

      F309J - Nina Jacket

      Completed by a removable, dramatic lace sleeve, Nina turns heads with striking, large scale matte lace across the A-line silhouette.
    • F309 - Nina

      F309 - Nina

      Completed by a removable, dramatic lace sleeve, Nina turns heads with striking, large scale matte lace across the A-line silhouette. This Wilderly F309 gown is also available with jacket F309J sold separately. Shop both gown and jacket when you search...
    • F302 - Jenny

      F302 - Jenny

      A corset-inspired laced back contrasts beautifully with Jenny's high-contrast lace and delicately puffed sleeves.
    • F301 - Swift

      F301 - Swift

      Ethereal chiffon not only provides fluidity and romance, but a playfully throwback 70s silhouette to Swift's gorgeous look.
    • F289 - Allison

      F289 - Allison

      Rows of fringe along Allison’s waist, neckline and back add texture and edge to the romance of the A-line gown’s traditional lace.
    • F286 - Maren

      F286 - Maren

      Slim straps and a ruffle-edged effect lend Maren femininity, romance and delicacy. Features detachable lace sleeves. This Wilderly F286 gown is also available with detachable sleeves F286SL sold separately. Shop both gown and detachable sleeves when you...
    • F285T - Reba Train

      F285T - Reba Train

      For an additional touch of drama, Reba’s detachable train features vintage-inspired puffed sleeves and oversized lace appliqués.
    • F285 - Reba

      F285 - Reba

      A modified, softened sweetheart neckline adorns Reba’s all-over lace sheath; for an additional touch of drama, the detachable train features vintage-inspired puffed sleeves and oversized lace appliqués. This Wilderly F285 gown is also...
    • F283 - Dolly

      F283 - Dolly

      Worthy of our iconic 70s-inspired brides, the Dolly gown is composed of a sleek crepe and accented with a deep V-neck and long chiffon sleeves.
    • F281 - Taylor

      F281 - Taylor

      High contrast symmetrical lace composes our Taylor gown, which features dramatic bell sleeves, open back and a drop waist A-line silhouette. This Wilderly F281 gown is also available with detachable sleeves F281SL sold separately. Shop both gown and...