Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 78 ITEMS
    • F370NC-Greer-01|01

      F370NC - Greer

      Embroidered chiffon lace lends a soft texture to the sleeveless sheath silhouette of our Greer gown.
    • F367NC-Brigitte-Studio-01|Studio

      F367NC - Brigitte

      Coquettish Brigitte features a boned Alençon lace bodice, finished with frilled lace straps, atop an A-line tulle skirt.
    • F364-Lucille-05|05

      F364 - Lucille

      Retro plisse composes the chic, minimalist Lucille bridal sheath, with a removable set of trailing split sleeves for added drama.
    • F363NC-Marilyn-01|01

      F363NC - Marilyn

      The Marilyn features luminous stretch satin, topped with an elbow-length flutter sleeve and covered buttons down the train.
    • F362-Olivia-01|01

      F362- Olivia

      Soft cotton lace, overlaid with a delicately ruched tulle bodice, composes the Olivia sheath gown. A stretch tulle bolero adds a chic touch.
    • F361MS-Sophia-01|01

      F361MS - Sophia

      This two piece crepe Sophia mini set is both understated and bold; fluid, sparkling beaded fringe embellishes the waistline of the cropped bodice.
    • F361-Sophia-01|01

      F361 - Sophia

      This two piece crepe Sophia set is both understated and bold; fluid, sparkling beaded fringe embellishes the waistline of the cropped bodice.
    • F324 - Toni

      F324 - Toni

      Dreamy, bohemian fringed bell sleeves make a statement in our lacy Toni gown. This Wilderly F324 gown is also available with detachable sleeves F324SL sold separately. Shop both gown and detachable sleeves when you search for your local Wilderly retailer...
    • F322 - Becca

      F322 - Becca

      Illusion paneling along the strapless bodice allows the matte lace seen throughout Becca's A-line silhouette to truly shine.
    • F320 - Hawthorn

      F320 - Hawthorn

      A ruched tulle bandeau texturizes and softens Hawthorne's crepe sheath silhouette, and is echoed in the gown's detachable ruched tulle sleeves. This Wilderly F320 gown is also available with detachable sleeves F320SL sold separately. Shop both gown and...
    • F310 - Joplin

      F310 - Joplin

      Inspired by the dreamy, fluid fashion of the 70s, Joplin features chiffon and a sweet lacy waistline.