Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 78 ITEMS
    • F387-Ophelia-01|01

      F387 - Ophelia

      Delicate and understated, Ophelia is a sheath gown cut from all over sheet lace for a soft, textural finish. A sweetheart neckline and slender spaghetti straps frame the bodice, while a low V-back adds just the right amount of allure. It’s a quietly...
    • F386-Dawson-01|01

      F386 - Dawson

      A nod to one of our all-time favorites, Dawson echoes the spirit of the Marlowe gown with a modern twist. This soft A-line silhouette is cut from floral-printed knit for a comfortable, weightless feel. A dramatic keyhole back and halter neckline add just...
    • F385NC-Cleopatra-01|01

      F385NC - Cleopatra

      Clean, confident, and endlessly versatile, Cleopatra is a minimalist crepe sheath with a soft sweetheart neckline and a thin belt accenting the natural waist. Perfectly simple on its own, it also sets the stage for a dramatic accessory moment—equally...
    • F385CP3-Cleopatra-01|01

      F385CP3 - Cleopatra Cape

      Designed to elevate the simplicity of the Cleopatra gown, this high-neck cape is crafted from all over sheet lace for a touch of dramatic romance. The scalloped hem adds texture and movement, making it the perfect layering piece for a bride who wants to...
    • F385CP2-Cleopatra-01|01

      F385CP2 - Cleopatra Cape

      This sheer chiffon cape is the perfect pairing for the structured crepe of the Cleopatra gown, adding softness and movement to its clean silhouette. With a high neckline and barely-there drape, it offers a weightless contrast that feels effortlessly...
    • F385CP1-Cleopatra-01|01

      F385CP1 - Cleopatra Cape

      This soft crocheted lace cape drapes gently over the shoulders, adding pattern, texture, and richness to the simplicity of the Cleopatra gown. The intricate lacework offers a touch of artisanal romance, creating a beautifully layered look for the bride...
    • F384-Eyre-01|01

      F384 - Eyre

      Light and flowing, Eyre is a chiffon A-line gown designed with soft movement and an effortless feel. Dimensional appliques trace the neckline and detachable off-the-shoulder sleeves, offering texture with the option to transform the look. A ruched bodice...
    • F383-Cecilia-01|01

      F383 - Cecilia

      Delicate and quietly detailed, Cecilia is a soft A-line gown crafted from all over Chantilly lace. The bodice features subtle exposed boning beneath a soft Basque waistline, with slender spaghetti straps that keep the silhouette light and effortless...
    • F382NC-Buchanan-01|01

      F382NC - Buchanan

      Sleek and unfussy, Buchanan is crafted from liquid satin that drapes like a dream. A scoop neckline and delicate spaghetti straps keep the look pared-back and clean, while a feminine bow detail at the waist adds just the right amount of charm. The soft,...
    • F381-Josephine-01|01

      F381 - Josephine

      Graceful and grounded, Josephine features a high illusion neckline and all over sheet lace in a slim sheath silhouette. A natural waistline creates gentle definition, while the scalloped lace hem adds a romantic finish with just a hint of vintage charm...
    • F380-Juliette-01|01

      F380 - Juliette

      Romantic in detail and effortless in spirit, Juliette is crafted from all over eyelash sheet lace with a soft A-line silhouette. The sheer bodice pairs alternating panels of lace and exposed boning beneath a sweetheart neckline, blending delicate texture...
    • F371NC-Tallulah-01|01

      F371NC - Tallulah

      Tallulah's classic A-line silhouette pairs a chiffon skirt with a sleeveless embroidered lace bodice.