Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 77 ITEMS
    • E174 - Karina

      E174 - Karina

      Designed to turn every head, Karina is head to toe diamond sparkle tulle, with chic exposed boning along the bodice. A detachable overskirt softens the glitter to a shimmer. This Abella E174 gown is also available with detachable train E174T sold...
    • D314 - Jasmine

      D314 - Jasmine

      Paying tribute to the 30th anniversary of Disney's “Aladdin,” this gown reflects Jasmine's confidenc…
    • D260 - Ariel

      D260 - Ariel

      Our Ariel mermaid style gown is truly inspired. Cascading layers of soft tulle and organza invoke the rolling waves of the ocean. Ruching on the strapless, sweetheart neckline is feminine and flattering.
    • C686L

      C686L

      Crepe, adorned with sequined and beaded appliqués, composes this sleekly stunning sleeveless sheath gown.
    • C686

      C686

      Crepe, adorned with sequined and beaded appliqués, composes this sleekly stunning sleeveless sheath gown.
    • C638

      C638

      Soft, matte crepe provides the perfect balance to the ornate bodice and illusion lace hemline of this sheath gown.
    • C634

      C634

      Ethereal texture reigns in this strapless sheath gown, with subtle dimension in the scattered appliques.
    • C631

      C631

      Reminiscent of 1920s silhouettes, this slim-fitting sheath gown features an illusion butterfly back …
    • C621

      C621

      This shimmering sheath gown stands alone and is elevated even further with an airy, detachable train (sold separately).
    • C604

      C604

      Ornate beading covers the bodice of this classic bridal style.
    • C589

      C589

      This strapless gown looks incredible on every bride and features a myriad of stunning details.
    • A1209

      A1209

      Fluid chiffon composes the A-line skirt of this strappy wedding dress, which features sequined lace over Chantilly lace across the bodice and illusion train.