Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 77 ITEMS
    • R3714

      R3714

      Embellished with sequins, pearls and beaded lace appliques, the glitter tulle bodice of this A-line wedding dress is finished with a fluid chiffon skirt.
    • R3650SL

      R3650SL

      Stunning detachable sleeves, designed with our R3650 gown in mind.
    • R3650

      R3650

      Blowsy dimensional sequined lace covers this gown's romantic, strapless sweetheart bodice.Detachable sheer sleeves add a gorgeous accent.
    • MJ908 - Jane

      MJ908 - Jane

      Jane features gorgeous peonies in full bloom, scattered in the form of matte lace appliquéd embroidery across a traditional A-line skirt and sleeveless bodice.
    • F329 - Amara

      F329 - Amara

      Amara features a sleek, A-line chiffon skirt, along with matte lace along the gown's sleeveless bodice.
    • F328 - Summer

      F328 - Summer

      Matte lace and a Chantilly lace underlay compose the bodice of our Summer gown, which is finished with a fluid, A-line chiffon skirt.
    • F324 - Toni

      F324 - Toni

      Dreamy, bohemian fringed bell sleeves make a statement in our lacy Toni gown. This Wilderly F324 gown is also available with detachable sleeves F324SL sold separately. Shop both gown and detachable sleeves when you search for your local Wilderly retailer...
    • F323 - Noella

      F323 - Noella

      Patterned, sequined lace composes Noella's strappy sheath silhouette, and is featured in the gown's detachable puffed sleeves. This Wilderly F323 gown is also available with detachable sleeves F323SL sold separately. Shop both gown and detachable sleeves...
    • F322 - Becca

      F322 - Becca

      Illusion paneling along the strapless bodice allows the matte lace seen throughout Becca's A-line silhouette to truly shine.
    • F309J - Nina Jacket

      F309J - Nina Jacket

      Completed by a removable, dramatic lace sleeve, Nina turns heads with striking, large scale matte lace across the A-line silhouette.
    • F309 - Nina

      F309 - Nina

      Completed by a removable, dramatic lace sleeve, Nina turns heads with striking, large scale matte lace across the A-line silhouette. This Wilderly F309 gown is also available with jacket F309J sold separately. Shop both gown and jacket when you search...