Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 96 ITEMS
    • D267 - Snow White

      D267 - Snow White

      Layers of organza and sparkling tulle combine in a stunning ballgown skirt. Bespoke lace accented with blossoms and sparkling floral appliques cover this gown and evoke the gentle beauty of the fairest of them all.

    • D263 - Cinderella

      Our Cinderella inspired gown features a dramatic v-shaped bodice adorned with hundreds of crystals, and Alencon lace appliques.
    • D262 - Belle

      D262 - Belle

      A classic off-shoulder neckline is accented with romantic Alencon lace appliques that are featured throughout the entire gown. The dramatic ballgown skirt is a luxurious buttery satin that cascades into a stunning and dramatic train.
    • C725

      C725

      Flowering, dimensionally beaded vines of sequined lace sprawl across the translucent Chantilly lace of this jaw-dropping strapless sheath bridal gown.
    • C686L

      C686L

      Crepe, adorned with sequined and beaded appliqués, composes this sleekly stunning sleeveless sheath gown.
    • C686

      C686

      Crepe, adorned with sequined and beaded appliqués, composes this sleekly stunning sleeveless sheath gown.
    • C681

      C681

      A subtle fit and flare silhouette highlights the delicate lace and beading seen throughout this romantic gown.
    • C657

      C657

      Beaded lace appliqués adorn this classic sheath bridal gown.
    • C653

      C653

      Soft ivory satin is edged with an appliquéd illusion hemline, leading to a dramatic ballgown train worthy of a princess.
    • C631

      C631

      Reminiscent of 1920s silhouettes, this slim-fitting sheath gown features an illusion butterfly back …
    • C602

      C602

      Dazzling detail work captures the eye in this off-shoulder sheath.
    • BR1011

      BR1011

      Ornate sequined lace appliques scroll down the sheer illusion sleeves, organza bodice and full skirt of this ballgown — one worthy of a duchess.