Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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  • 96 ITEMS
    • F330 - Brooklyn

      F330 - Brooklyn

      A corded tie back accents the femininity and simplicity of F330 Brooklyn, a lace bridal sheath gown. The lace detailing creates a rich and regal look that will make you feel like a queen as you walk down the aisle, while the elegant back and silhouette...
    • F323 - Noella

      F323 - Noella

      Patterned, sequined lace composes Noella's strappy sheath silhouette, and is featured in the gown's detachable puffed sleeves. This Wilderly F323 gown is also available with detachable sleeves F323SL sold separately. Shop both gown and detachable sleeves...
    • F311 - Trisha

      F311 - Trisha

      Reminiscent of a blossoming English garden, Trisha features a rainbow palette of embroidered florals across a delicate A-line tulle skirt.
    • F309J - Nina Jacket

      F309J - Nina Jacket

      Completed by a removable, dramatic lace sleeve, Nina turns heads with striking, large scale matte lace across the A-line silhouette.
    • F309 - Nina

      F309 - Nina

      Completed by a removable, dramatic lace sleeve, Nina turns heads with striking, large scale matte lace across the A-line silhouette. This Wilderly F309 gown is also available with jacket F309J sold separately. Shop both gown and jacket when you search...
    • F307 - Franklin

      F307 - Franklin

      Franklin's open butterfly back perfectly accents her embroidered lace detailing across the crepe silhouette. This Wilderly F307 gown is also available with jacket F307J sold separately. Shop both gown and jacket when you search for your local Wilderly...
    • F303 - Dusty

      F303 - Dusty

      A side-skimming sequined lace bodice leads to the high-halter neckline of Dusty's A-line silhouette.
    • F302 - Jenny

      F302 - Jenny

      A corset-inspired laced back contrasts beautifully with Jenny's high-contrast lace and delicately puffed sleeves.
    • F286 - Maren

      F286 - Maren

      Slim straps and a ruffle-edged effect lend Maren femininity, romance and delicacy. Features detachable lace sleeves. This Wilderly F286 gown is also available with detachable sleeves F286SL sold separately. Shop both gown and detachable sleeves when you...
    • F249 - Millie

      F249 - Millie

      Delicate fern fronds softly unfurl across the appliquéd English net of Millie’s empire waist bodice and A-line skirt.
    • F116 - Marlowe

      F116 - Marlowe

      Marlowe is not only stunning but the perfect blend of low-key elegance and clean modern lines.