Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

163 ITEMS

A1218

The subtlety of Chantilly lace and translucent tulle provides beautiful contrast to the sequined and tonal beaded appliques used throughout this bridal sheath gown.
R3712

Designed in a flawless fit and flare silhouette, this bridal gown features sequined lace appliques over Chantilly lace.
R3711

Hit all the right angles in this chic crepe sheath gown.
R3707

Delicately contrasting with an opaque crepe sheath silhouette, the tonal beaded and sequined lace appliques of this bridal look lead to a scooped illusion back.
R3703

This elegant bridal ballgown features a beaded pearl and sequin lace applique bodice and layered organza skirt.
R3700

Airy, textural sequined and beaded blossoms pull focus to the dainty waistline of this strapless, sparkling tulle gown.

MJ1019 - Huntleigh

Mimicking the movement of of ocean waves, Huntleigh's sequined and beaded appliques swirl and dance across this bridal sheath gown, which is finished with detachable sleeves.
MJ1014 - Halani

Halani is a stunning lace ballgown, traditionally designed with matte lace overlay across a sparkling tulle skirt.
MJ1013 - Hope

The fit and flare silhouette of the Hope gown is adorned with matte lace, overlayed against a Chantilly lace backdrop.
MJ1007 - Haven

Lovely Haven is adorned with beaded and sequined lace appliques across her strappy, sweetheart bodice and sheath silhouette.
F330 - Brooklyn

A corded tie back accents the femininity and simplicity of Amara, a lace bridal sheath gown.
F323 - Noella

Patterned, sequined lace composes Noella's strappy sheath silhouette, and is featured in the gown's detachable puffed sleeves.