Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 96 ITEMS
    • R3711

      R3711

      Hit all the right angles in this chic crepe sheath gown.
    • R3707

      R3707

      Delicately contrasting with an opaque crepe sheath silhouette, the tonal beaded and sequined lace appliques of this bridal look lead to a scooped illusion back.
    • R3703

      R3703

      This elegant bridal ballgown features a beaded pearl and sequin lace applique bodice and layered organza skirt.
    • R3657

      R3657

      Pure romance at every turn, this softly shimmering A-line gown features sequins, beadwork and dimensional lace.
    • R3611

      R3611

      Sweet simplicity takes the form of floral glitter tulle, soft chiffon and sequined appliqués for a dash of sparkle.
    • R3604

      R3604

      Mirrored lace appliqués line the bodice and train of this sleeveless sheath gown.
    • R3601

      R3601

      An elegant cowl softens the open back of this chicly minimalist crepe sheath gown.
    • MJ966 - Idris

      MJ966 - Idris

      Eye-catching matte lace appliques adorn the tulle sheath silhouette of this gorgeous gown.
    • MJ965 - Illiana

      MJ965 - Illiana

      Shimmering sequined lace appliques are overlaid on a tulle A-line skirt, for a truly modern yet classic bridal silhouette.
    • MJ1019 - Huntleigh

      MJ1019 - Huntleigh

      Mimicking the movement of of ocean waves, Huntleigh's sequined and beaded appliques swirl and dance across this bridal sheath gown, which is finished with detachable sleeves. This Madison James MJ1019 gown is also available with detachable sleeves...
    • MJ1014 - Halani

      MJ1014 - Halani

      Halani is a stunning lace ballgown, traditionally designed with matte lace overlay across a sparkling tulle skirt.
    • MJ1007 - Haven

      MJ1007 - Haven

      Lovely Haven is adorned with beaded and sequined lace appliques across her strappy, sweetheart bodice and sheath silhouette.