Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

98 ITEMS

F322 - Becca

Illusion paneling along the strapless bodice allows the matte lace seen throughout Becca's A-line silhouette to truly shine.
F320 - Hawthorn

A ruched tulle bandeau texturizes and softens Hawthorne's crepe sheath silhouette, and is echoed in the gown's detachable ruched tulle sleeves. This Wilderly F320 gown is also available with detachable sleeves F320SL sold separately. Shop both gown and...
F309J - Nina Jacket

Completed by a removable, dramatic lace sleeve, Nina turns heads with striking, large scale matte lace across the A-line silhouette.
F309 - Nina

Completed by a removable, dramatic lace sleeve, Nina turns heads with striking, large scale matte lace across the A-line silhouette. This Wilderly F309 gown is also available with jacket F309J sold separately. Shop both gown and jacket when you search...
F303 - Dusty

A side-skimming sequined lace bodice leads to the high-halter neckline of Dusty's A-line silhouette.
F301 - Swift

Ethereal chiffon not only provides fluidity and romance, but a playfully throwback 70s silhouette to Swift's gorgeous look.

F289 - Allison

Rows of fringe along Allison’s waist, neckline and back add texture and edge to the romance of the A-line gown’s traditional lace.
F240 - Blakely

Inspired by 1960s halter silhouettes, Blakeley features soft sheet lace and a surprise illusion back.
F238 - Hope

Delicately romantic, Hope features a myriad of lace appliqués over layers of soft tulle.
F231 - Blair

With a sheer butterfly back and ethereal illusion sleeves, Blair is pure magic.
F190 - Genevieve

For lacy texture and bohemian drama, look no further than ‘Genevieve.’
E519 - Flora

Luminous pearl shantung composes the refined A-line Flora gown, with its strapless peaked neckline and boned basque bodice.