Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 98 ITEMS
    • M662

      M662

      We’ve fallen head over heels for this airy lace sheath.
    • M635

      M635

      Floral appliques dance across the bodice and skirt of this cap sleeved ballgown.
    • M604

      M604

      Subtle cap sleeves and back detailing modernize this lace sheath gown.
    • M595

      M595

      Fluttering chiffon sleeves cap this beautifully simple gown.
    • F388NC-Victoria-01|01

      F388NC - Victoria

      Modern and effortlessly polished, Victoria is a high-neck halter gown in liquid satin that drapes with quiet luxury. The delicately gathered neckline ties at the back and falls into soft streamers that trail to the waist, adding movement to the clean...
    • F387-Ophelia-01|01

      F387 - Ophelia

      Delicate and understated, Ophelia is a sheath gown cut from all over sheet lace for a soft, textural finish. A sweetheart neckline and slender spaghetti straps frame the bodice, while a low V-back adds just the right amount of allure. It’s a quietly...
    • F385NC-Cleopatra-01|01

      F385NC - Cleopatra

      Clean, confident, and endlessly versatile, Cleopatra is a minimalist crepe sheath with a soft sweetheart neckline and a thin belt accenting the natural waist. Perfectly simple on its own, it also sets the stage for a dramatic accessory moment—equally...
    • F383-Cecilia-01|01

      F383 - Cecilia

      Delicate and quietly detailed, Cecilia is a soft A-line gown crafted from all over Chantilly lace. The bodice features subtle exposed boning beneath a soft Basque waistline, with slender spaghetti straps that keep the silhouette light and effortless...
    • F382NC-Buchanan-01|01

      F382NC - Buchanan

      Sleek and unfussy, Buchanan is crafted from liquid satin that drapes like a dream. A scoop neckline and delicate spaghetti straps keep the look pared-back and clean, while a feminine bow detail at the waist adds just the right amount of charm. The soft,...
    • F372-Hedy-01|01

      F372 - Hedy

      The simplicity of Hedy's A-line silhouette and straight strapless neckline is beautifully offset by the ruched tulle overlay against delicate cotton lace.
    • F369-Bacall-01|01

      F369 - Bacall

      An elegant peaked strapless bodice, subtly ruched, imparts the Bacall crepe sheath a timeless sophistication.
    • F367NC-Brigitte-Studio-01|Studio

      F367NC - Brigitte

      Coquettish Brigitte features a boned Alençon lace bodice, finished with frilled lace straps, atop an A-line tulle skirt.