Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

98 ITEMS

E366 - Charleston

Charleston features the illusion of exposed boning and on-trend detachable puffed sleeves, adding elegance and edge to this satin ballgown.
E174T - Karina Train

Designed to turn every head, Karina is head to toe diamond sparkle tulle, with chic exposed boning along the bodice. A detachable overskirt softens the glitter to a shimmer.
D321 - Aurora

Delicately finished with a sheer capelet, this Aurora-inspired gown is covered in embroidered blooms… This Disney Fairy Tale Weddings D321 gown is also available with detachable cape D321CP sold separately. Shop both gown and detachable cape when...
C504

Accented with beaded, scrolled embroidered appliques, the illusion back of this gown leads to a lace-edged train.
A1313LS

A minimalist silhouette and understated cutouts lend a modern flair to this long sleeved bridal sheath gown, designed in a chic stretch crepe.
3559

A dreamy mikado bodice, complete with a gorgeous bow at its squared back, pairs beautifully with the full tulle skirt of this sleeveless ballgown.

3558

Embellished with beading and sequined lace, this classically beautiful A-line gown features a soft crepe chiffon skirt.
3550

This strapless ballgown features a deep sweetheart neckline to striking effect.
3507

Minimalism has never looked better. This strappy, figure-hugging sheath features the loveliest pearl…
3505

A bridal dream come true — dreamy lace appliqués trail the bodice and hemline of this sheath gown.
3503

The subtlest of scoop necklines lends a grace note to the ethereal layers of tulle composing its A-line skirt.
3500

Allure Romance 3500 Our Allure Romance collection embodies classical romance and timeless design—and the Allure Romance 3500 gown is no exception. An oversized floral motif adorns the bodice and wide off-shoulder straps of this classic tulle gown...