Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

31 ITEMS

C760

This utterly timeless ballgown offers the best of both worlds: the elegant, full-coverage floral masterpiece — and the minimalist Mikado ballgown underneath.
C721

Sequined lace appliques, spangled with beaded and pearled accents, adorn this strapless tulle and Chantilly lace sheath gown.
A1366NC

Balancing clean structure with intricate detail, this Mikado ballgown features a high neckline and sleeveless bodice embellished with pearl buttons and sequin-beaded clusters. Detachable matching long sleeves offers added versatility, though not pictured...
A1362

Sculpted in luminous Mikado, this fit-and-flare gown features a distinctive cat-eye neckline and strapless bodice embellished with sequin lace appliques. A detachable lace drop sleeve—included with the gown—adds a soft, romantic touch to the structured...
A1359

A gathered, voluminous ballgown crafted in rich, soft taffeta, this design features a flattering ruched bodice, sculpted Basque waist, and a strapless scoop neckline. Finished with covered buttons that trail to the end of the train, it’s equal parts...
A1217

Finished with a pair of coordinating detachable sleeves, this shimmering, A-line tulle gown features soft matte lace appliques throughout. This Allure Bridals A1217 gown is also available with detachable sleeves A1217SL sold separately. Shop both gown...