Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 83 ITEMS
    • W523-01

      W523

      Crossover ruching at the bodice leads to off-shoulder straps and an elegant Mikado ballgown silhouette.
    • R3811-01

      R3811

      Elegant and understated, this chic Mikado sheathgown features a subtle strapless sweetheart neckline.
    • R3809-01

      R3809

      This subtle fit and flare Mikado gown features a sequined lace-embellished strapless bodice.
    • R3807-01

      R3807

      Contrasting textures in the form of Mikado and tulle are the perfect pairing in this sleeveless ballgown.
    • R3800-01

      R3800

      This Mikado ballgown features pearl and floral sequins along the sweetheart neckline of its off-shoulder bodice.
    • R3756-01

      R3756

      This stuctured Mikado fit and flare gown features a sculptural cowl effect along its strapless, sweetheart bodice.
    • R3660

      R3660

      A plunging sweetheart neckline, paired with ephemeral detachable off-shoulder straps, make this ballgown an absolute stunner.
    • R3609

      R3609

      The contrast of crisp ivory Mikado and layers of airy tulle create the perfect combination for a striking bridal look.
    • R3608T - Train

      R3608T - Train

      The pearlescent sheen of our stretch Mikado detachable train is the perfect addition to any minimalist bridal look.
    • R3608

      R3608

      The pearlescent sheen of stretch Mikado is the perfect backdrop for this strapless gown’s statuesque sheath silhouette.  This Allure Romance R3608 gown is also available with detachable train R3608T sold separately. Shop both gown and train...
    • MJ963 - Ivette

      MJ963 - Ivette

      Dramatic beaded lace accents the simplicity of this ballgown's full mikado skirt.
    • MJ950 - Ireland

      MJ950 - Ireland

      Drama and flair — with matte lace appliques and an illusion train mikado A-line skirt, you'll have the best of both.