Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

Dresses
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    • 19 ITEMS
    • Black is only available in Fingertip length.

      V038

      Delicate lace appliques adorn the hem of this veil. Black option available only in fingertip length.
    • R3711

      R3711

      Hit all the right angles in this chic crepe sheath gown.
    • MJ1003 - Honor

      MJ1003 - Honor

      Our Honor gown is a truly classic and minimalist bridal silhouette, whether you opt for the all-over traditional look of off-shoulder dove satin or add a uniquely feminine touch with the textured blossoms of our CP62 floral sleeve, sold separately.
    • E416 - Nova

      E416 - Nova

      Light plays beautifully over Nova's jaw-dropping Mikado ballgown silhouette, which is chic and minimalist, accented only by a dramatic gathered skirt and optional contrasting lace sleeves. This Abella E416 gown is also available with detachable sleeves...
    • E411 - Lyra

      E411 - Lyra

      Lyra is a classic bridal silhouette, with floral lace and sparkling tulle throughout — offered in a traditional ballgown length as well as a mini option, which is listed as Style E411S.
    • E409SL - Portia Sleeves

      E409SL - Portia Sleeves

      A sculpted, strapless bodice lends texture, balance, and structure to the full Mikado skirt of our Portia ballgown. A detachable puffed sleeve is an elegant additonal touch.
    • E409 - Portia

      E409 - Portia

      A sculpted, strapless bodice lends texture, balance, and structure to the full Mikado skirt of our Portia ballgown. A detachable puffed sleeve is an elegant additonal touch. This Abella E409 gown is also available with detachable sleeves E409SL sold...
    • E400 - Sirius

      E400 - Sirius

      Embody the darkest star in the galaxy in the Sirius gown, which features multitonal tulle overlaid with lacy blooms.
    • E259 - Carmena

      E259 - Carmena

      Chic Carmena is crafted from luxurious mikado and features a softly scooped strapless neckline.
    • E215 - Carmen

      E215 - Carmen

      Allure Bridal’s E215 Carmen's gown features a striking contrast between simplicity and drama. The overall silhouette is subtly minimalist, creating a sleek and elegant profile. However, the strapless neckline introduces a bold, eye-catching element...
    • E173 - Molly

      E173 - Molly

      Sweet and playful, the Molly gown features two petite bows at the shoulders of this chic bridal look.