Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

18 ITEMS

BR1014

Glow like the crown jewels themselves in this glittering tulle and satin ballgown. A full length illusion sleeve, adorned with sequins and glitter tulle, offsets the regal simplicity of a satin basque waist ballgown.
BR1013

Ladies of the ton, it is our delight to introduce a ballgown so glorious, it is pure royalty. This satin gown features an elegant portrait neckline, pleated basque waist and tapered sleeves. Sequined, beaded appliques overlay the bodice and skirt.
BR1012

This jaw-dropping lace and tulle ballgown is indeed the object of all our desires this season. And the gorgeous neckline steals the show, with a subtle V-neck that seamlessly blends with off-shoulder lace sleeves.
BR1011

Ornate sequined lace appliques scroll down the sheer illusion sleeves, organza bodice and full skirt of this ballgown — one worthy of a duchess.
BR1010V

A sweeping ivory veil, delicately adorned with lace along the hem.
BR1010

Dearest Gentle Reader, one thing is certain: you are sure to embody embody the essence of romance in this absolute dream of a gown. Puffed sleeves and a scoop neck lend softness to this regal A-line gown's sequined lace appliques and cathedral train.

BR1009

Spangled beaded, sequined appliques adorn the scoop neck bodice, illusion sleeves and full tulle skirt of this bridal ballgown. Destined to merit a "Flawless my dear," indeed.
BR1008V

Dimensional lace appliques trail across the hemline of this sparkling tulle veil.
BR1008

A bridal gown worthy of the Diamond of the Season. Dimensional lace appliques are scattered down the bodice of this tulle ballgown; the off-shoulder neckline is lined with beaded trim, while a detachable tulle bow trails to the gown's cathedral train.
BR1007

The soft timelessness of Chantilly lace is the highlight of this soft, A-line gown. Capelet-style lace sleeves and a squared neckline lend a demure beauty to the simplicity of this bridal look.
BR1006V

Embroidered lace blossoms adorn the hemline of this romantic tulle veil.
BR1006

Ready the smelling salts and start fluttering your fans, gentle readers — this A-line gown is sure to make you swoon! Ivory, mauve and eggshell blue embroidered blooms trail across translucent tulle and accent the gown's detachable bishop sleeves.