Dresses

All Wedding Dresses

Experience the enchantment of our Allure Bridals collection, where timeless elegance meets modern sophistication. From flowing ball gowns to sleek mermaid silhouettes, all wedding dresses in our collections feature luxurious fabrics and intricate details. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

Find the perfect dress that reflects your unique style and enhances your natural beauty. Each gown is delicately embellished with lace, beading, and exquisite embroidery, creating an unforgettable statement. Book An appointment with a local retailer today and explore all wedding dress collections online.

39 ITEMS

C691

Leading to a full, ruffled ballgown skirt, dimensional beaded and sequined appliqués top this timeless gown’s elegant, strapless bodice.
C689

Crystalline glitter tulle frosts the skirting of our ornately beaded strapless ballgown.
C688

Icy crystal beading, soft pearl accents and swashes of Chantilly lace cover this elegant strapless gown from sweetheart neckline to fit and flare hem.
C687

Pure romance with every swish of its dreamy organdy skirt, this off shoulder beaded lace ballgown is a dream come true.
C686L

Crepe, adorned with sequined and beaded appliqués, composes this sleekly stunning sleeveless sheath gown.
C686

Crepe, adorned with sequined and beaded appliqués, composes this sleekly stunning sleeveless sheath gown.

C685L

With pearled and crystal appliqués hugging every curve, this jaw-dropping off shoulder sheath gown is both timeless and romantic.
C685

With pearled and crystal appliqués hugging every curve, this jaw-dropping off shoulder sheath gown is both timeless and romantic.
C682

Beaded and sequined appliqués adorn the bodice, off-shoulder straps and hemline of this traditional, graceful ballgown.
C681

A subtle fit and flare silhouette highlights the delicate lace and beading seen throughout this romantic gown.
C661T - Train

Channel your inner ice queen in this glamorous tulle gown, with or without its dramatic detachable train.
C661

Channel your inner ice queen in this glamorous tulle gown, with or without its dramatic detachable train. This Allure Couture C661 gown is also available with detachable train C661T sold separately. Shop both gown and train when you search for your local...