Our Allure Romance collection embodies classical romance and timeless design—and the Allure Romance 3500 gown is no exception. An oversized floral motif adorns the bodice and wide off-shoulder straps of this classic tulle gown. Feel like royalty with the ethereal lacework and magnificently layered skirt of this dress. Whether you’re matching the natural theme of an outdoor wedding or walking down the aisle of an elegantly decorated chapel, the Allure Romance 3500 floral wedding gown will have you soaking up adoration as the center of attention. Try it on when you book your appointment with an Allure Bridals retailer today.

This off-shoulder ballgown is a dream come true, with a shimmering satin finish complemented by a textured bodice featuring metallic threading and dimensional appliqués.

Minimalism has never looked better. This strappy, figure-hugging sheath features the loveliest pearlescent sheen and a statuesque silhouette.

Contrasting appliqués add texture and visual appeal to this quintessentially romantic off-shoulder gown.

Romantic pearl beaded lace appliques lend texture and shimmer to this Chantilly lace sheath.

This sleek crepe sheath features sequined lace and beaded appliqués and a notched neckline.

This A-line tulle gown features matte lace appliques and a delicate beaded waistband.

Undeniable eye-catching, the high contrast lace appliqués create a dramatic, yet soft, effect against the sheer tulle of this A-line gown.

A romantic lace sleeve, designed with style A1314 in mind.

A sheer detachable train adds gossamer texture to this timeless lace sheath.

A cheeky, oversized Mikado bow both accents and contrasts with the slim sheath silhouette of this strapless, sweetheart lace gown. This gown is ideal for the bride who wants a balance between traditional and modern elements in her wedding dress. The bow adds a touch of playfulness, while the lace enhances the elegance of the A1304’s design. You’ll also love the form-fitting silhouette that will hug your curves to create a sleek, sophisticated look.

The figure-skimming fit and flare silhouette of this off-shoulder tulle gown features a sweetheart neckline and beaded lace appliques.

Elegant Mikado shimmers alongside a Chantilly lace bodice to create a striking and timeless ballgown.

Translucent tulle, overlaid with the softest cotton lace, composes this long sleeved bridal sheath.

Luxurious embroidered Mikado shimmers and dances in the light, as structured boning, a subtle strapless neckline and a beautifully draped ballgown skirt align in perfect harmony.

The loveliest bouquets of flowers sprinkle across the skirt and train of this A-line gown.

Textures abound throughout this dreamy beaded and sequined lace sheath bridal gown, which features removable puffed tulle sleeves for added effect. The bodice’s boning adds structure to the gown, while the fit and flare, mermaid-style skirt shows off your figure. A1310’s intricate lacework and delicate beading make it a true work of art, perfect for the bride who wants to make a statement on her special day. This gown comes in beautiful almond and ivory shades. See A1310 in person by finding a retailer near you.

This off-shoulder sheath gown showcases an abundance of floral lace, creating a lush and romantic appearance. The intricate lace detailing adorns the entire dress, emphasizing its striking silhouette. Allure 9962’s combination of the form-fitting sheath style and the lavish floral motifs results in a gown that's both elegant and dramatically beautiful.

Dreamy appliqués cover the bodice of this romantic A-line gown.

The figure-skimming fit and flare silhouette of this off-shoulder tulle gown features a sweetheart neckline and beaded lace appliques.

Beaded lace appliques and delicate tulle compose this strapless sheath gown, with matching detachable illusion sleeves. This Allure Bridals A1212 gown is also available with matching detachable sleeves A1212SL sold separately. Shop both gown and sleeves when you search for your local Allure Bridals retailer today.

The chicest ivory brushed satin lends timeless elegance to this lovely ballgown.

A ruched, crossover strapless sweetheart neckline leads to the soft floral lace appliques trailing down the full skirt of this tulle ballgown.

The soft sheen of pearl beading pairs beautifully with the floral lace and sparkling tulle of this romantic, off-shoulder gown.