The Drew gown makes a striking statement with its sculptural silhouette and refined details. Crafted from luxurious Mikado, this strapless ballgown features a bold cateye neckline and a dramatic basque waist accentuated by voluminous fabric at the hips. The structured design and clean lines create a modern yet timeless look—perfect for the bride seeking elegance with a touch of grandeur.

Beaded lace appliques glimmer across the structured bodice of this strapless A-line gown, adding dimension and artistry against the smooth duchess satin base. The scoop neckline highlights the shoulders with graceful simplicity, while the basque waist creates a sculpted, balanced silhouette. Finished with a full satin skirt, this gown captures the essence of modern bridal elegance through texture, light, and refined craftsmanship.

Whimsical and romantic, this A-line gown features embroidered lace appliques scattered across layers of soft tulle. The sweetheart neckline and delicate spaghetti straps frame the bodice, while the basque waist gives way to a full, airy skirt. Shown in lavender with multi-tone embroidery, this gown brings a touch of color and artistry to a timeless silhouette. Pair with Veil Style V051C for a perfectly coordinated look.

Sleek and airy, this ballgown pairs a structured crepe bodice with a full, flowing organza skirt. The square neckline and wide straps create a modern, flattering frame, while the basque waist defines the silhouette with soft structure. The contrast of smooth crepe and ethereal organza brings a sense of balance—polished, feminine, and effortlessly romantic.

Effortlessly refined, this off-shoulder sheath gown features a ruched crepe bodice that sculpts the figure with soft, fluid structure. The modified sweetheart neckline enhances the clean, modern silhouette, while the back reveals exposed corset boning framed by sheer lace detailing. Coordinating beaded lace appliques accent the edge of the train, creating a cohesive, understated sparkle that completes the look with elegance and contrast.

Effortlessly polished, this Mikado ballgown features a ballet neckline and delicate spaghetti straps for a refined yet modern silhouette. The structured bodice and basque waist sculpt the figure before flowing into a voluminous skirt that moves with graceful presence. Minimalist in detail yet rich in design, this gown embodies understated luxury for the bride who values clean lines and timeless craftsmanship. Photographed with veil V40, Sold separately.

This Mikado ballgown features pearl and floral sequins along the sweetheart neckline of its off-shoulder bodice.

A stunning ruched crossover bodice leads to an elegant off-shoulder sleeve and bow along the back of this plus size satin ballgown wedding dress.

Contrasting pearlescent Mikado and lace appliques adorn this plus size wedding gown, highlighting the gown's gorgeous fit and flare silhouette.

Exposed boning along the bodice perfectly balances the soft cowl and drape of this curvy wedding dress's off-shoulder neckline and sleeve.

This stretch satin sheath features beaded, sequined lace appliques along the sleeveless bodice and along the illusion hemline.

Soft and romantic in Periwinkle, Style R3715 is a strapless Mikado ballgown with a clean straight neckline, structured bodice, and full skirt that creates an elegant, timeless silhouette. Crafted in luminous Mikado, this gown is also available in Sea Glass and classic Ivory for a modern bridal look.  

All the romance of realistic blossoms and trailing vines are embodied in our Madison James Johnny Gown - perfect for a secret garden wedding. Magical floral motifs decorate the sheer bodice and flow down the skirt of the MJ900 Johnny dress, covering you in a cascade of flowers. The charming combination of an A-line silhouette and flowery cap sleeves delivers a light and sophisticated look for your special day. Try the MJ900 Johnny gown on for yourself when you book an appointment at your local Allure Bridals retailer.

Classic in silhouette and detail, MJ813 Larissa’s statuesque lines are balanced by a full A-line skirt and dramatic front slit. This simple yet striking gown is part of our Madison James designer label, making it a stunning and romantic addition to our collection. From the flattering bodice to the gentle, elegant flow of the skirt around you. The Madison James Larissa wedding dress gives the impression of a skillfully crafted sculpture—turning you into a work of art on your wedding day. Find the MJ813 Larissa gown at your local Allure Bridals retailer today.

Tied with two perfect bows, Fallon is the ultimate gift: a jacquard A-line gown featuring a ruched bodice.

Elodie is a luminous sheath gown that pairs beaded and sequin lace appliques with layers of shimmering sparkle tulle for multidimensional shine. The plunging sweetheart neckline highlights the sheer bodice, where exposed boning adds structure beneath the surface. Sleek and radiant, it's designed for the bride who wants to glow from every angle.

Crystal and pearl-encrusted straps are the only ornaments adorning the Gala gown, an understated Mikado ballgown with a subtle sweetheart neckline.

Floral-embossed jacquard lends timeless, vintage appeal to this fit and flare, off-shoulder gown: The Gloria.

The Gillian ballgown is composed of textured floral jacquard satin and finished with a bow along the back.

Create your bridal aesthetic with Honor's changeable off-shoulder straps — whether truly classic and minimalist in dove satin or chicly feminine with textured blossoms.

Marlowe is not only stunning but the perfect blend of low-key elegance and clean modern lines.

A softly pleated strapless, sweetheart neckline lends statuesque elegance to the basque bodice of the Adelina ballgown.

An understated Basque waist and pleated off-shoulder bustline lend a classical air to this stretch Mikado ballgown.

Make "more is more" look absolutely fabulous in this strapless Mikado ballgown, which features a boned lace bodice tapering to a graduated pearl-lined Basque waist — complete with matching gloves and an oversized detachable Mikado bow at the back (Gloves and Bow sold separately as C774G and C774B).