Tonal beading, along with sequins and pearled appliques, adorn the soft, flexible crepe of this sleeveless, V-neck sheath wedding dress.

An elegant squared neckline accents the silhouette of this sleeveless lace gown.

Uninhibited, wildly beautiful. This off-shoulder bridal ballgown is both ethereal and unforgettable in ivory and wine red.

A stunning bridal jacket, designed with our A1168 gown in mind.

Clean, elegant and minimalist, this sleeveless sheath is both timeless and flattering.

Beaded and sequined lace is symmetrically appliqued throughout this off-shoulder sheath gown. The A1306's sweetheart neckline adds to the romantic aesthetic of the gown, while the lace creates a timeless design. Whether you’re planning a romantic wedding, a formal affair, or something in between, this gown is the perfect dress to make you feel beautiful on your special day.

The soft sparkle of sequined lace appliqués adorns the bodice and waist of this strapless A-line gown.

Stunning appliquéd leafy vines trail across the illusion sleeves and keyhole back of this sheath gown.

Ornate beading, glitter and pearlescent beaded lace appliqués are stitched into gorgeous floral and leaf patterns across the bodice and train of this A-line gown.

This high-contrast fit and flare gown is accented by beaded and sequined lace along the bodice, paired with a sparkling tulle skirt.

Intricate, flattering, and breathtaking, the Allure 9811 nature-inspired wedding dress offers enchanting, nature-inspired motifs along a slimming bodice and beautifully flowing skirt. The stunning train on this gown gives the illusion of falling blooms and leaves scattered along the aisle. Find a dress that shows off your best self on your wedding day when you shop the nature-based Allure 9811 gown and other Allure Bridals wedding dresses, trains, veils, and more at your local retailer.

Subtly squared off at the neckline and back, this chic slim-fitting gown is beautifully classic with a vintage appeal.

A classic ballgown combines luxurious fabrics for a stunning effect. The bodice features delicate Chantilly lace, contrasting beautifully with the shimmering Mikado skirt. The Allure A1105’s pairing of textures creates an elegant and timeless silhouette, balancing intricate detail with smooth, lustrous fabric for a truly memorable bridal look.

An elegant squared neckline accents the silhouette of this sleeveless lace gown.

Sheet tulle off-shoulder straps and a delicately appliquéd detachable train are the perfect bridal statement.

The Allure 9953 has a fit-and-flare sheath that combines elegance with texture. The strapless bodice features rich beading and appliqués, creating a luxurious focal point. Below, sparkling tulle adorned with a Swiss dot pattern adds depth and visual interest. The gown's silhouette accentuates curves while the varied textures create a stunning, multidimensional bridal look.

This sleeveless A-line gown features soft, romantic lace and tulle, sprinkled with shimmer by an additional layer of sparkling tulle.

Detachable tulle sleeves, designed with A1212 in mind.

This silky, strapless stretch Mikado gown is beautifully clean in silhouette and accented with an oversized, chicly feminine bow at the train.

The dreamiest lace flowers, softened by a subtly scooped square neckline, are embellished with pearlescent beading, shimmering sequins and beadwork.

Tailored in luminous satin jacquard, this strapless ballgown redefines classic bridal style with a polished, modern sensibility. The structured bodice features two crisp pleats that create a preppy, refined shape above a sculpted basque waist. From there, the full skirt flows into a sweeping silhouette, balancing couture craftsmanship with timeless sophistication.

Structured and refined, this strapless Mikado ballgown highlights the beauty of clean lines and tailored design. The bodice features two sharp pleats for a polished, preppy look, complemented by a sculpted basque waist that flatters the figure. With its smooth finish and dramatic skirt, this gown captures the balance of modern elegance and classic bridal style.

Effortlessly polished, this Mikado ballgown features a ballet neckline and delicate spaghetti straps for a refined yet modern silhouette. The structured bodice and basque waist sculpt the figure before flowing into a voluminous skirt that moves with graceful presence. Minimalist in detail yet rich in design, this gown embodies understated luxury for the bride who values clean lines and timeless craftsmanship. Photographed with veil V40, Sold separately.

Softly shimmering beadwork and bold floral lace combine in this romantic A-line gown. Designed with a ballet neckline and delicate spaghetti straps, the bodice offers a flattering, feminine shape that flows into a natural waist and ethereal skirt. The mocha undertones enhance the dimension of the lace, while the illusion back adds a touch of intrigue—creating a look that’s effortlessly modern yet beautifully classic.