The beautifully restrained satin sheath silhouette of the Tierney gown is balanced by a high neckline and stunning open cowl back.

Coquettish Brigitte features a boned Alençon lace bodice, finished with frilled straps, atop an A-line tulle skirt.

It'll be all eyes on the bride in the Hayworth, a long sleeved, off-shoulder Chantilly lace sheath gown.

An elegant peaked strapless bodice, subtly ruched, imparts the Bacall crepe sheath a timeless sophistication.

Embroidered chiffon lace lends a soft texture to the sleeveless sheath silhouette of our Greer gown.

Tallulah's classic A-line silhouette pairs a chiffon skirt with a sleeveless embroidered lace bodice.

The simplicity of Hedy's A-line silhouette and straight strapless neckline is beautifully offset by the ruched tulle overlay against delicate cotton lace.

Take a little twirl in the F340NC Tulip gown: a mini A-line look destined for your garden party elopement. The strapless plunge bodice drops into a layered short skirt to create a charming look. Intricate lace floral motifs cover this gown, evoking the new life and fresh beauty of spring. Whether you’re standing at the altar, posing for photos, or dancing the night away at your reception, the F340NC Tulip dress is a bold and captivating gown that’s sure to turn heads. Try it today at an Allure Bridals retailer near you.

Whether you're looking for a modern dress to walk down the aisle or an extra gown for the rehearsal dinner or reception, the F341NC Aster is a streamlined, elegant look for any bride. Aster features a pleated satin midi skirt and contrasting strapless plunge bodice. Embody the simple yet captivating beauty of the aster plant when you try the F341NC Aster gown for yourself. Check it out in person when you book an appointment with Allure Bridals.

The F342 Dahlia is a minimalist at heart, with a softly gathered off-shoulder chiffon bodice as the showpiece of the entire look. This simple and elegant look is perfect for modern or modest brides. The streamlined front offers a subtle yet intriguing beauty, while the flow of the skirt creates a sense of magic and wonder. The F342 Dahlia is part of our nature-inspired Wilderly collection. Fall in love with the natural beauty and undeniable elegance of this gown when you try it on at your local Allure Bridals retailer.

On your wedding day, you deserve a gown that truly represents you. The F343 Poppy is full of beauty and character, leaving an impression on your guests as you walk down the aisle. Dreamy Poppy features a strapless, sweetheart corded lace bodice and A-line chiffon skirt. The unique structure and pleasing silhouette of this floral-inspired gown create a look that will make you feel elegant and regal on your big day. Find a dress to fall in love with when you try on the F343 Poppy or other Wilderly dresses at your local Allure Bridals retailer.

Find the perfect dress for your happily ever after with the F344 Azalea wedding gown. An architectural scooped strapless neckline, composed of artfully draped chiffon, provides a gorgeous contrast to Azalea's corded lace sheath silhouette. The result is a beautifully detailed gown that is as delicate as the azalea flower itself. Intricate, flattering, and graceful, this dress is a breathtaking choice for both traditional and contemporary weddings. Bring a sense of natural beauty to your wedding look when you try the F344 Azalea gown at your local Allure Bridals retailer.

Introducing the Zinnia gown: an ultra-romantic off-shoulder sheath gown composed of rosette sheet lace. This beautiful floral gown boasts the vibrant charm and endearing playfulness of a zinnia plant. Like all the dresses in our Wilderly collection, the F345 Zinnia gown is perfect for outdoor ceremonies and receptions. However, the detailed lacework and stunning silhouette also create a timeless look that suits any gorgeous indoor venue. Fall in love with the F345 Zinnia wedding dress when you visit Allure Bridals today.

Like the delicate petals of its namesake, the F346 Lily gown flows elegantly, creating a gently captivating look. Lily's soft crepe chiffon sheath silhouette pairs a simple ballet neckline with full-length off-shoulder sleeves and a draped back. This simple yet alluring gown strikes a perfect balance between innocence and romance. Step into your happily ever after with a gown that shows off who you are and what you love. Try the F346 Lily gown and explore the rest of our Wilderly collection at an Allure Bridals retailer near you.

Soft, floral sheet lace abounds in the F347 Gardenia gown, which also features a detachable lace sleeve to create a versatile look for any season and any style. The intricate floral motifs create a sense of wild, natural beauty with this gown, making it perfect for outdoor weddings or nature-inspired themes. Available in both black and white, our F347 Gardenia wedding dress suits both the timeless beauty of a traditional wedding and the bold style of a modern bride. See what works for you when you try on the dresses at an Allure Bridals retailer.

A detachable lace sleeve, designed with our Gardenia gown in mind.

The F348 Peony gown is composed of dreamy draped crepe and accented by an off-shoulder strap. This gown is both playful and gentle. It will look as beautiful during your elegant walk down the aisle as it does when dancing to your favorite songs at the reception. Embody the richness and charm of this beautiful flower when you try the gown for yourself. Ask for the F348 Peony dress at your local Allure Bridals retailer today.

The F349 Rose gown is an elegant part of our nature-inspired Wilderly collection. Rose's soft cowl bodice gives a peek at a sweetheart neckline and leads to a chic stretch satin sheath silhouette. Modern style meets timeless beauty in this stunning gown. Whether you’re planning an outdoor ceremony or a cozy indoor reception, the class and sophistication of this gown will turn heads. Try the F349 Rose wedding dress for yourself at an Allure Bridals retailer today.

A ruched tulle bandeau texturizes and softens Hawthorne's crepe sheath silhouette, and is echoed in the gown's detachable ruched tulle sleeves. This Wilderly F320 gown is also available with detachable sleeves F320SL sold separately. Shop both gown and detachable sleeves when you search for your local Wilderly retailer today.

A delicate, ruched sleeve, designed with Hawthornee in mind.

Soft, fluid satin composes Markee's effortlessly chic sheath silhouette, and finishes beautifully with a bow at the back.

Illusion paneling along the strapless bodice allows the matte lace seen throughout Becca's A-line silhouette to truly shine.

Patterned, sequined lace composes Noella's strappy sheath silhouette, and is featured in the gown's detachable puffed sleeves. This Wilderly F323 gown is also available with detachable sleeves F323SL sold separately. Shop both gown and detachable sleeves when you search for your local Wilderly retailer today.

Detachable lace sleeves, designed with Noella in mind.