A removable off-shoulder shawl neckline lends a demure elegance to Femi, a strapless sweetheart sheath with dimensional floral appliques. Shawl sold separately as style MJ1117J.

Classic in silhouette and detail, MJ813 Larissa’s statuesque lines are balanced by a full A-line skirt and dramatic front slit. This simple yet striking gown is part of our Madison James designer label, making it a stunning and romantic addition to our collection. From the flattering bodice to the gentle, elegant flow of the skirt around you. The Madison James Larissa wedding dress gives the impression of a skillfully crafted sculpture—turning you into a work of art on your wedding day. Find the MJ813 Larissa gown at your local Allure Bridals retailer today.

Dimensional appliqued rosettes trail down Fenella's full ballgown skirt; this Mikado bridal gown is also accented with a floral-inspired off-shoulder neckline. Jacket style J53 sold separately.

Everyl features a strapless sweetheart neckline with a gathered twist at the bodice, offering soft structure and a subtle focal point. Dimensional lace appliques cascade from the bodice to the hips, adding depth and movement over the fitted silhouette. A sheer back with exposed boning and covered buttons leads into a chapel-length train, creating a romantic finish with just the right amount of edge.

The Florrie ballgown is enhanced by a luster Mikado and features a softly cowled sweetheart neckline with peekaboo pearl beading.

Beaded and sequined appliques over filmy Chantilly lace impart the strapless Francesca sheath gown with a myriad of soft textures. A removable lace jacket features illusion sleeves and a high neckline. Jacket sold separately as MJ1101J.

Sleek and sculptural, Esme is a statement-making sheath gown crafted entirely from liquid sequins that catch the light with every movement. The structured bodice features a cat-eye neckline and softly gathered detailing, cinching at the natural waist before flowing into a clean, elongating skirt. It’s a modern silhouette with a high-shine finish—bold, confident, and unapologetically glamorous. Esme comes with a detachable sequin bow, that is also available separately as style B41.

The Gillian ballgown is composed of textured floral jacquard satin and finished with a bow along the back.

Erin is a modern sheath gown cut from lustrous Mikado, defined by clean lines and subtle texture. The scooped cat-eye neckline frames the top with soft structure, while delicate asymmetrical ruching shapes the bodice and skirt. Finished with a chapel-length train, this gown blends sculptural simplicity with refined elegance.

Esther is a soft A-line gown that balances structure and sparkle with ease. The plunging sweetheart neckline leads into a sheer bodice with exposed boning, adorned with sequin and beaded lace appliques that trail into the layered sparkle tulle skirt. A chapel-length train completes the look—radiant, romantic, and designed to captivate.

Lovely Frances's strapless sheath silhouette is embellished with subtle lace appliques over Chantilly lace.

Tones and textures intermingle as this strapless fit and flare gown, the Fayra, showcases beaded and sequined lace appliques over a floral glitter print and Chantilly lace.

Crisp shantung, pleated at a basque waistline, lends structure and elegance to the strapless Fialma ballgown

A pleated sarong-style stretch crepe skirt gives Faye a unique silhouette, while the strapless sweetheart bodice is elegantly adorned with beaded, sequined and pearl lace appliques.

The Vivien draws its inspiration from vintage 19th century gowns, with a crisp, gleaming taffeta framing the tiered A-line skirt and strapless sweetheart bodice.

Romantic in detail and effortless in spirit, Juliette is crafted from all over eyelash sheet lace with a soft A-line silhouette. The sheer bodice pairs alternating panels of lace and exposed boning beneath a sweetheart neckline, blending delicate texture with subtle structure. A thigh-high slit adds freedom of movement and a touch of flirtation—perfect for the bride who does things her own way.

Clean, confident, and endlessly versatile, Cleopatra is a minimalist crepe sheath with a soft sweetheart neckline and a thin belt accenting the natural waist. Perfectly simple on its own, it also sets the stage for a dramatic accessory moment—equally striking styled up or worn as-is for a timeless, modern look. Please note: This style does not allow for custom changes.

The simplicity of Hedy's A-line silhouette and straight strapless neckline is beautifully offset by the ruched tulle overlay against delicate cotton lace.

Completely timeless as a strapless look and completely captivating with detachable statement sleeves. This Wilderly F226 gown is also available with detachable sleeves F226SL sold separately. Shop both gown and detachable sleeves when you search for your local Wilderly retailer today.

High contrast symmetrical lace composes our Taylor gown, which features dramatic bell sleeves, open back and a drop waist A-line silhouette. This Wilderly F281 gown is also available with detachable sleeves F281SL sold separately. Shop both gown and detachable sleeves when you search for your local Wilderly retailer today.

Dupre is the definition of refined drama—elegant in its restraint, yet unforgettable in presence. A sculpted bodice lends a modern edge, while the full Mikado ballgown skirt brings timeless grandeur. With clean lines and expert tailoring, Dupre is designed for the bride who values purity of form and quiet sophistication.

Bold and unforgettable, Valadon reimagines classic bridal elegance with a fresh splash of color. The timeless banded neckline and sculpted Mikado bodice flow effortlessly into a full, luxurious Mikado skirt—clean, structured, and rich with presence. Also available in a classic all-ivory version, Valadon is a modern statement wrapped in timeless design, made for the bride who wants to leave a lasting impression.

Luminous pearl shantung composes the refined A-line Flora gown, with its strapless peaked neckline and boned basque bodice.

Carrington is equal parts romance and drama—a bold ballgown with a sheer bodice and sculptural boxed pleats. Tonal sequins glisten across layered sheet lace, while the strapless sweetheart neckline adds a timeless, feminine finish. A true statement piece for the modern muse.