This removable lace-embellished jacket is the perfect match for our Jones gown.

Eye-catching matte lace appliques adorn the tulle sheath silhouette of this gorgeous gown.

This gorgeous ballgown features an appliquéd illusion bodice and tiered ruffles along the skirt.

This gorgeous ballgown features an appliquéd illusion bodice and tiered ruffles along the skirt.

This A-line gown makes a bold statement with vibrant, jewel-toned floral accents. The striking blossoms add a feminine touch, creating a jaw-dropping effect against the dress's base. Complemented by delicate straps, the Allure MJ961 gown balances romantic floral drama with an elegant silhouette, resulting in a visually stunning and uniquely colorful bridal look.

Jane features gorgeous peonies in full bloom, scattered in the form of matter lace appliqued embroidery across a traditional A-line skirt and sleeveless bodice.

Elegantly embroidered appliques cover the Chantilly lace and soft crepe of this sheath gown.

Sheer tulle sweeps across this A-line gown's striking, sequin-embroidered lace bodice.

Soft crepe, paired with a transcluent beaded dand appliquéd train, make Joana -- our sleeveless sheath gown -- stand out from the crowd.

This elegant sheath gown is designed in all over sheet lace, offering refined texture from neckline to train. A high V-neckline and elongated sheer short sleeves provide graceful coverage, while a natural waistline softly defines the silhouette. Finished with a chapel-length sheer lace train and covered buttons that trail all the way down the back, the look is timeless, modest, and exquisitely detailed.

Feathery tulle composes the dimensional skirt of this elegant, opulent mermaid gown.

All the romance of of realistic blossoms and trailing vines are embodied in our Johnny gown - perfect for a secret garden wedding.

All the romance of realistic blossoms and trailing vines are embodied in our Madison James Johnny Gown - perfect for a secret garden wedding. Magical floral motifs decorate the sheer bodice and flow down the skirt of the MJ900 Johnny dress, covering you in a cascade of flowers. The charming combination of an A-line silhouette and flowery cap sleeves delivers a light and sophisticated look for your special day. Try the MJ900 Johnny gown on for yourself when you book an appointment at your local Allure Bridals retailer.

Jones is a beautifully sequined and embroidered appliqued gown, finished with a removable lace jacket.

A detachable Mikado train, designed with our Farris gown in mind.

A pleated sarong-style stretch crepe skirt gives Faye a unique silhouette, while the strapless sweetheart bodice is elegantly adorned with beaded, sequined and pearl lace appliques.

Kalani pairs breezy cotton lace with a luxe stretch crepe and illusion netting for the train.

Our bold Elliotte gown features a plunging sweetheart neckline and sheer bodice with exposed boning, creating a striking contrast beneath sequin and beaded lace appliques. Delicate spaghetti straps add lift, while the fitted crepe silhouette flows into a dramatic chapel-length train.

Drama and flair — with matte lace appliques and an illusion train mikado A-line skirt, you'll have the best of both.

A removable off-shoulder shawl neckline lends a demure elegance to Femi, a strapless sweetheart sheath with dimensional floral appliques. Shawl sold separately as style MJ1117J.

This modest sheath gown layers a ruched tulle bodice over all over sheet lace, creating depth and softness without sacrificing structure. A square neckline and long sheer tulle sleeves bring a touch of romance, while the natural waist and paneled skirt offer a clean, elongating silhouette. It’s a graceful blend of coverage and contour, with timeless detail in every layer.

Eden is a soft A-line gown wrapped in sequin-embroidered lace over layers of sparkle tulle, offering a dimensional glow with every movement. The sheer bodice reveals an exposed boning corset beneath, blending delicacy with modern structure. A flowing skirt and chapel-length train complete the look—romantic, elevated, and effortlessly refined. Please note: This style does not allow for custom changes.

The Fletcher ballgown is composed of cotton lace and pearl accents over translucent tulle.

A true expression of full-coverage elegance, this sheath gown is designed in delicate all over Chantilly lace. The high neckline and long sleeves offer a timeless, refined silhouette, while the fitted shape glides softly over the frame. A chapel-length train and covered buttons down the back complete the look with classic, graceful detail.